This study investigates how the term burnout was framed, transformed, and made to function in Korean public discourse from 2010 to 2024. Drawing on 9,206 news articles retrieved from the BigKinds database, the research applies an integrated analytical framework combining Entman’s (1993) four framing functions with Leventhal’s Common-Sense Model (CSM) of illness representation. Five dominant frames —medicalisation, individualisation, normalisation, risk framing, and metaphorisation— were identified through quantitative content analysis and qualitative coding with MAXQDA 2024 (qualitative and mixed-methods analysis software). Results show a marked shift from a medicalised frame in Period 1 (2010-2015) to an increasingly normalised frame in Period 3 (2021-2024), indicating a recontextualisation of burnout from an individual pathological condition to a shared everyday experience. Statistical analyses, including chi-square tests, interrupted time series analysis, and keyword network mapping, reveal significant temporal changes in frame distribution, functional complexity, and co-occurrence patterns. The framing functions were found to systematically structure CSM dimensions, shaping public perceptions of identity, causation, temporality, consequences, and controllability. These findings demonstrate that the reframing of burnout reflects not only shifts in linguistic representation but also broader socio-cultural and political reconfigurations, with implications for health communication, organisational policy, and public health strategies.

Abstract
1. 들어가며
2. 이론적 모델과 분석틀
    2.1. 프레임 이론과 ‘번아웃’ 담론 분석
    2.2. Common-Sense Model과 질병 인식 구조
    2.3. 프레임과 CSM의 이론적 연결과 통합적 분석 접근
3. 연구 설계
    3.1. 연구 대상
    3.2. 자료 수집
    3.3. 분석 방법
4. 분석 결과
    4.1. 프레임 유형과 구성 방식 (RQ1)
    4.2. 시기별 프레임 변화 양상 (RQ2)
    4.3. 프레이밍 기능과 인식 구조(RQ3)
    4.4. 소결
5. 나가며
참고문헌

• 공나형(Research Professor, Department of Korean Language and Literature, Yonsei University BK21) | Nahyung Kong