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노인의 배달음식 선택속성이 만족도 및 지속이용의도에 미치는 영향 -대전광역시 경로당 전기고령 노인(60~74세)을 대상으로- KCI 등재후보

The Effect of Elderly People's Delivery Food Choice Attributes on Satisfaction and Intention to Continue Use: For ‘The Young-Old (ages 60~74)’ living in Daejeon Metropolitan City's Senior Centers, Gyeongnodang

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  • URLhttps://db.koreascholar.com/Article/Detail/444790
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지속가능경영융합(구 아유르베다 융합 연구) (Journal of Convergence Sustainability Management)
한국아유르베다학회 (Korean Ayurveda Association)
초록

This study analyzes the effects of food delivery selection attributes on satisfaction and intention to continue using food delivery services among ‘the Young-Old’(60-74 years old) living in Daejeon Metropolitan City who use the Senior Center, Gyeongnodang. Considering that the research subjects are elderly, the survey was conducted using an interview technique. The survey period was approximately three months, from May 1, 2025, and a total of 235 copies were collected and used for research. Overall, ‘the Young-Old’ prioritize price over anything else when choosing delivery services, and they primarily use the services to enjoy delicious food or to simply solve a meal. Furthermore, the economic feasibility, convenience, and hygiene of delivery services are key factors in driving satisfaction when using delivery services, and this satisfaction can lead to continued intentions to use delivery services. Therefore, food delivery companies should pay special attention to providing detailed nutritional information and hygiene management to increase the satisfaction of ‘the Young-Old’ customer and encourage their continued use of delivery services, as they may prioritize health and safety over taste or price. Furthermore, food delivery companies need to develop easy-to-use, senior-friendly delivery app interfaces or enhance phone ordering services to improve accessibility of delivery. The government and local governments can leverage these research findings to introduce food delivery vouchers or discount policies targeting the seniors. This can not only help seniors meet their meal needs but also generate new demand in the food delivery market. This research sets a starting point for a study that approaches the commercial phenomenon of food delivery from a gerontological and social welfare perspective, targeting ‘the Young-Old’ generation as active consumers. In other words, this research will serve as a valuable foundation for understanding the changing lifestyles of older adults due to societal changes.

목차
ABSTRACT
I. Introduction
    1. Necessity and Purpose of Study
    2. Previous Studies Review
Ⅱ. Theoretical Background
    1. Senior centers, Gyeongnodang, as Spaces for Elderly Activities
    2. Characteristics of Digital-Savvy ‘the Young-Old’
    3. Digital Technology Adoption and Utilization Among Older Adults
    4. Delivery Food Selection Attributes
    5. Satisfaction
    6. Intention to Continue Use
    7. Economics
Ⅲ. Study Method
    1. Research Model
    2. Research Hypothesis
    3. Questionnaire Structure
    4. Study Subjects and Methods
    5. Data Analysis Methods
Ⅳ. Results
    1. General Characteristics of the Sample
    2. Delivery Food Usage Status
    3. Validity and Reliability
    4. Structural Model and Hypothesis Testing
Ⅴ. Summary and Conclusion
    1. Summary
    2. Conclusion
References
저자
  • 이민창(Major of Hotel and Foodservice MBA, Graduate School of Kyunghee Cyber University, Seoul, South Korea) | Minchang Lee