As an important carrier of Chinese traditional culture, the rich cultural connotation of Chinese traditional calligraphy and painting is the key resource in the process of modern enterprise management culture construction. For the development of enterprise management culture, how to enrich the path and achievement of cultural development with the help of the art form of traditional calligraphy and painting, and how to strengthen the soft power of enterprise development are the key issues to be paid attention to and solved. Based on the deep analysis of the relationship between traditional calligraphy and painting and modern enterprise management culture, this paper clarifies the problems existing in the construction of enterprise culture and the functions of traditional painting and calligraphy in the development of modern enterprise management culture. And the art of Chinese calligraphy and painting in the enterprise In order to deepen the development of traditional calligraphy and painting art and modern enterprise management culture, the innovative application of industry management culture is put forward.

Abstract
一、中国传统书画与现代企业管理文化的关系
    1、传统书画是丰富现代企业管理文化内涵的重要途径
    2、现代企业管理文化是弘扬中国传统书画文化艺术价值的有效方式
二、企业文化管理中存在的问题分析
    1、企业对文化建设缺乏明确定位
    2、企业对文化建设的重视度不够
    3、企业员工文化活动参与积极性不高
三、中国传统书画在现代企业管理文化建设中的功能
    1、传统书画能够深化现代企业管理文化的影响力
    2、传统书画能够丰富现代企业管理文化的内容
    3、传统书画能够促进现代企业管理文化的创新
四、中国传统书画在企业管理文化中的创新性应用与渗透
    1、科学定位企业管理中的文化建设工作
    2、丰富传统书画作品
    3、挖掘传统书画的文化艺术价值
    4、注重传统书画管理文化内涵的传播
五、结语
参考文献

• CHEN HAIBO(Dongbang Culture University, South Korea)