This paper mainly focuses on the first batch of national water education bases, the Three Gorges Cultural Relics Protection Project and the Baiheliang Underwater Museum, which is known as the "world's first ancient hydrological station", in the context of the media age. Enhance the ability of innovation, integration and development, to achieve the output of its social influence, the dissemination of cultural ideas and the harvest of economic benefits. This paper relies on field investigation and research, and comprehensively uses literature research, case study and other methods. The paper summarizes and summarizes the problems of “single form of tourism; poor interaction” in the development and operation of Baiheliang Underwater Museum in the past ten years, and puts forward relevant suggestions and ideas. In the era of media integration, the overall development of Baiheliang should combine its own reality and needs, actively think about the innovative operation mode, increase the economic benefits of the museum and expand the museum while better popularizing cultural education, displaying cultural heritage and meeting cultural needs. Regional influence.

本论文主要以首批国家水情教育基地、三峡文物重点保护工程以及有着“世界第一古 代水文站”之称的白鹤梁水下博物馆为研究对象以期在融媒体时代的大环境下提升其创 新融合发展的能力, 实现其社会影响力的输出、文化理念的传播以及经济效益的收获。 本文依托于实地调查与研究, 综合运用文献研究、个案研究等方法。分析总结出白鹤梁 水下博物馆在近十年的发展运营中存在的“旅游形式单一；互动性较差”、“ 忽视受众体 验；缺乏服务理念”、“ 同质化的衍生商品；单一陈旧的销售形式”等问题并针对性的提 出了相关建议与设想。(结论)在融媒体时代下白鹤梁的整体发展应该结合自身实际与需 求, 积极思考创新运营模式, 在更好的普及文化教育、展示文化遗产以及满足文化需 求的同时, 增加博物馆经济效益, 扩大区域影响力。

논문 소개
Abstract
一、绪论
    (一) 研究背景
    (二) 研究目的
二、白鹤梁水下博物馆发展现状
    (一) 白鹤梁水下博物馆概况
    (二) 白鹤梁水下博物馆发展现状
三、白鹤梁发展过程中存在的问题
    (一) 旅游形式单一, 互动性较差
    (二) 忽视受众体验；缺乏服务理念
四、白鹤梁水下博物馆发展设想与建议
    (一) 创造性地拓展景区空间, 研发特色项目
    (二) 迎合融媒体环境特点, 加强“智慧”博物馆的建设与推行
    (三) 整合区域高校资源, 研发特色文创产品
    (四) 加大数字营销, 加强区域合作, 扩大市场影响
五、结语
References
摘要

• Xu Yuanyan(PH.D., Art Management, Namseoul University, Associate Professor, Yangtze Normal University School of Communicate) | 许芫颜 (南首尔大学艺术经营专 业博士, 长江师范学院 传媒学院副教授)