This study experimentally evaluated the filter lifespan extension achieved by a retractable, built-in air purification system equipped with a self-cleaning rotating filter. Conventional fixed-type air purifiers commonly experience a rapid increase in pressure drop and non-uniform airflow distribution as dust accumulates on the filter surface, leading to degradation in long-term purification performance. To overcome these limitations, the proposed system incorporates a retractable filter module and a rotational dust-removal mechanism designed to maintain stable airflow and reduce particulate loading during extended operation. Experiments were carried out in a controlled 30 m3 residential-scale test chamber to compare filtration performance, pressure-drop characteristics, and particle removal efficiency between the self-cleaning retractable system and a conventional fixed-depth configuration. The results indicate that the rotating self-cleaning mode reduced pressure drop by up to 18.5% and improved PM2.5 removal efficiency by approximately 12.7% relative to fixed operation. Increasing the filter protrusion depth further enhanced airflow uniformity and expanded the clean-air coverage area, thereby delaying the onset of filter saturation. Overall, the findings demonstrate that the proposed retractable, built-in air purification system effectively suppresses pressure-drop rise, maintains purification efficiency, and extends usable filter life. These results confirm the system’s practical applicability for residential indoor-air-quality management and lay the foundation for future optimization and commercialization.