This study investigates how clothing hygiene has been covered and framed in Korean news articles published between January 1, 1960, and August 31, 2025. A total of 437 articles were collected from the official websites and digital archives of four major daily newspapers (KyungHyang, The Dong-A Ilbo, The Chosun Daily, and The JoongAng). Term frequency (TF), term frequency-inverse document frequency (TF-IDF), and n-gram analyses were conducted in R and complemented with qualitative keyword-in-context reading. Latent Dirichlet Allocation (LDA) topic modeling (k=5) was also performed to identify major topics and their trends across periods. Findings indicate a recurring configuration in which (1) risk visibility shapes problem framing, (2) solution-oriented innovations in technologies, products, and services are proposed, (3) reporting expands to include consumer-oriented information on choosing and using solutions, and (4) governance through rules, certification, and third-party verification legitimizes claims and reallocates responsibility. Early coverage focused on household practices—laundering, drying, and sunlight disinfection—to manage humidity, odor, mold, and skin diseases. From the 1980s onward, functional and antibacterial textiles and institutional interventions (e.g., scrutiny of laundry services and regulatory or certification schemes) became more prominent. In the 2010s and from 2020 to August 2025, appliance-centered solutions —garment care appliances, dryers, and washing machines—dominated, with growing emphasis on smart, AI-enabled functions, alongside debates over sterilization claims and chemical safety. Overall, responsibility shifted from individual households toward a broader socio-technical network of firms, service providers, certifiers, regulators, and consumers.

Abstract
Ⅰ. Introduction
Ⅱ. Review of Literature
    1. Hygiene and modernization
    2. The relational nature of dirt and cleanlinessstandards
Ⅲ. Research Method
    1. Data collection
    2. Data preprocessing
    3. Data analysis
Ⅳ. Results and Discussion
    1. Number of clothing hygiene news articles byperiod
    2. Period characteristics based on TF, TF-IDF, andn-gram analyses
    3. Analysis of major topics
    4. Integrated discussion: risk–solutions–consumption–governance framework
Ⅴ. Conclusion
References

• Sang-Hee Kwon(Assistant Professor, Dept. of Fashion Business, Jeonju University, Korea) | 권상희 (전주대학교 패션산업학과 조교수) Corresponding author