The purpose of this study was to examine the effects of consumers’ perceived value of meal kits on their repurchase intention and to investigate the mediating role of loyalty in the relationship between perceived value and repurchase intention. An online survey was conducted among adults aged 20–50 years residing in the Seoul metropolitan area who had purchased and prepared meal kits in the previous two weeks; 400 valid responses were analyzed. Perceived value had a significant positive effect on loyalty and repurchase intention (both p<0.001), and loyalty also exerted a significant positive effect on repurchase intention (p<0.001). Mediation analysis using the PROCESS macro (Model 4) indicated that loyalty partially mediated the relationship between perceived value and repurchase intention. Furthermore, the indirect effects of economic, quality, and hedonic value on repurchase intention through loyalty were all statistically significant. These findings suggest that enhancing consumers’ perceived value and strengthening loyalty are important for promoting repurchase intention and supporting long-term customer relationships in the meal kit market.

Abstract
I. 서 론
II. 연구내용 및 방법
    1. 연구모형
    2. 조사대상 및 기간
    3. 설문지 구성 및 변수의 조작적 정의
    4. 자료분석 방법
III. 결과 및 고찰
    1. 조사대상자의 일반적 특성
    2. 측정도구의 신뢰도 및 타당도 분석
    3. 주요 변수 간 상관관계 분석
IV. 결론 및 요약
저자 정보
Conflict of Interest
References

• 정민재(신구대학교 식품영양학과 조교수) | Min-Jae Chung (Department of Food and Nutrition, Shingu College)
• 이나영(대전대학교 식품영양학과 교수) | Nayoung Yi (Department of Food and Nutrition, Daejeon University) Corresponding author