Homophony constitutes a prominent linguistic feature in traditional folk customs, particularly within festive and celebratory contexts. In Taiwanese culture, homophonic expressions are frequently employed in seasonal festivals and wedding-related rituals, where language functions not only as a means of communication but also as a symbolic medium for expressing collective wishes and regulating social emotions. This paper investigates the forms and functions of homophony in Taiwanese festive proverbs, focusing on how phonetic similarity is systematically utilized to construct auspicious meanings and avoid inauspicious associations. This study adopts a usage-based approach, examining actual expressions found in festive speech, ritual utterances, and explanations of symbolic actions. Rather than treating homophony as a purely rhetorical phenomenon, the analysis situates it within its cultural and pragmatic context, emphasizing the role of shared cultural knowledge in meaning construction. The findings indicate that homophony in festive contexts serves two primary functions: the pursuit of auspiciousness and the avoidance of misfortune. Positive homophonic associations are actively created to transform everyday objects, foods, and actions into symbolic representations of blessings, while expressions associated with negative meanings are often avoided or replaced through homophonic substitution. From a linguistic perspective, festive homophony operates as an implicit semantic system that relies heavily on contextual interpretation and collective cognitive association. Its meanings are activated only within specific ritual settings and are reinforced through repeated communal use. Moreover, the study reveals that homophonic practices are closely connected to agricultural traditions and temporal transitions, particularly those surrounding the Lunar New Year, contributing to the construction of a festive atmosphere and the reinforcement of group cohesion. This paper argues that homophony in Taiwanese festive proverbs should be understood as a culturally motivated linguistic strategy rather than an incidental phonetic coincidence, highlighting the dynamic interaction between language, belief, and social practice in folk culture.

台灣喜慶節日民俗裡,每每與語言學中的諧音現象有密切的關係。從小不解的是:過年 時年菜為什麼一定有「菜頭」、「髮菜」?為什麼春聯要倒著貼?為什麼打破碗時母親要在 旁邊唸著「碎碎平安」?為什麼新娘子下轎時要手摸蘋果?⋯⋯這都是「民俗」,是吾人謹 照前輩的指示去做,然而,多數的人對民俗是「知其然,而不知其所以然」。直到進入大學 接觸中國文學的領域,才赫然發現中國傳統民俗文化中有太多與諧音現象有關,例如歇後 語:「外甥打燈籠」的諧音意義代表「照舊」(諧音來源為「照舅」)、「廁所裡掛鐘」的 諧音意義代表「有始有終」(諧音來源為「有屎有鐘」);又如所學的六朝文學裡有一些是 諧音雙關的文句,以及從古至今的一些諧趣故事,都是利用諧音有意、無意製造而成的。 語言在日常生活中不僅用以傳達訊息，同時也承載著人們對世界的理解方式與價值判斷。特別是在台灣的喜慶節日民間習俗中，語言往往被賦予超越溝通本身的意義，成為表 達情感、寄託期待與調節心理的重要媒介。在喜慶節日等具有象徵性的場合，人們對語言 的選擇尤為謹慎，期望透過合適的說法營造吉祥氛圍，為重要時刻帶來正向的意義。 在這樣的語言使用情境中，諧音成為一種相當普遍的表現方式。所謂諧音，係指語詞 因語音相同或相近，而引發意義上的聯想與轉換。這種語言現象並非偶然，而是建立在使 用者對語音與語義關係的感知之上。當特定聲音被反覆與吉祥、祝福等正向意涵連結時， 語言本身便逐漸具有象徵性，進而影響人們在特定情境中的語言選擇。 台灣的喜慶節日文化中，俗語的使用仍然相當活躍，尤其在年節與婚禮等場合，諧音 相關的說法頻繁出現。這些俗語往往在特定語境中被固定使用，不僅反映出人們對語言音 義聯想的重視，也呈現出喜慶文化中趨吉避凶的價值取向。透過諧音的運用，原本中性的 語詞得以轉化為具有祝福意味的表達，使語言成為文化意義的具體呈現。

【目 录】
【摘要】
1. 引言
2. 喜慶節日習俗中諧音的界定與使用功能
    1) 諧音的界定與形成方式
    2) 諧音在民間習俗中的使用功能
3. 節日與喜慶婚俗中諧音的運用表現
    1) 節日中的諧音運用
    2) 喜慶婚俗中的諧音運用
4. 結語
【参考文献】
【論文摘要】

• 戴恒(釜山外國語大學中文系副教授) | 따이허언