This study comparatively examines the development characteristics of the coffee industries in South Korea and China within the framework of industry life cycle theory by constructing a three-layer analytical model of development stage, market structure, and consumption behavior. Using government statistics and industry reports, the study identifies South Korea as having entered the mature stage, while China remains in the growth stage, based on per-capita consumption growth, store expansion, and changes in industry concentration. The findings show that the mature market is characterized by high-density competition, intensified brand stratification, and an efficiency-oriented logic, with consumption centered on social interaction, spatial experience, and value recognition. In contrast, the growth-stage market is driven by scale expansion, marked by strong price competition and accelerated digital penetration, and shows a shift toward functional daily consumption. Further analysis indicates that differences in life-cycle stages not only shape industrial growth dynamics, but also restructure corporate competition and consumer decision-making, resulting in stage-specific differences in profit logic and value distribution. The differences between South Korea and China are therefore not merely cultural, but structural outcomes produced by different life-cycle stages. From a stage-based perspective, this study deepens the understanding of the evolution of East Asian consumption-oriented service industries and provides a theoretical reference for China’s transition from scale expansion to efficiency optimization.

本文基于产业生命周期理论，构建“发展阶段—市场结构—消费行为”三层分析框 架，对韩中咖啡产业发展特征进行比较研究。通过整合政府统计数据与行业报告资料，本 文以人均消费增长率、门店扩张速度和行业集中度变化为阶段判定指标，认为韩国咖啡产 业已进入成熟阶段，中国咖啡产业仍处于成长期。研究发现，成熟市场呈现高密度存量竞 争、品牌分层强化与效率优先逻辑，消费行为以社交、空间体验和价值认同为核心；成长 期市场则表现为规模扩张驱动、价格竞争显著与数字化渗透加速，消费结构向功能型日常 消费转变。进一步分析表明，生命周期阶段差异不仅影响产业增长动力，也重塑企业竞争 方式与消费者决策模式，使两国咖啡产业在盈利逻辑与价值分配结构上呈现阶段性分化。 韩中差异并非单纯文化差异，而是生命周期阶段差异所引致的结构性结果。本文从阶段视 角深化了对东亚消费型服务产业演进机制的理解，并为中国咖啡产业由规模扩张向效率优 化转型提供理论参照，同时为相关新兴消费产业的跨国比较研究提供方法论启示。

【目 录】
【摘要】
1. 绪论
    1) 研究背景、研究目的与问题提出
    2) 理论基础与先行研究评述
    3) 研究内容与方法
2. 韩国咖啡产业的发展现状与特征
    1) 韩国咖啡产业的发展历程与市场结构特征
    2) 韩国咖啡消费特征、消费文化与产业运行逻辑
3. 中国咖啡产业的发展现状与特征
    1) 中国咖啡产业的发展历程与市场结构特征
    2) 中国咖啡消费特征与产业发展特征
4. 韩中咖啡产业发展特征的比较分析
    1) 发展阶段比较：成熟市场 vs. 成长市场
    2) 市场结构与竞争格局：高密度竞争 vs. 快速扩张型结构
    3) 消费文化与消费行为：社交型消费 vs. 功能型日常消费
    4) 比较分析的小结
5. 结论与启示
【参考文献】
【论文摘要】

• 武金燕(韩国汉拿大学(原州) 经营学系 讲师) | 무금연