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온라인 팬 커뮤니티에 나타난 ‘패션야구’ 담론 분석 : MLBPARK 한국야구타운의 게시글과 댓글을 중심으로 KCI 등재

Analysis of discourse on “fashion baseball” in online fan communities: Focusing on posts and comments on korean baseball town of MLBPARK

다나카 모에
  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/451377
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사회언어학 (The Sociolinguistic Journal of Korea)
한국사회언어학회 (The Sociolinguistic Society of Korea)
초록

This study examines how the term “fashion baseball” functions as a discursive resource for constructing fan identity and organizing intragroup boundaries in an online baseball fan community. Focusing on the layered interactional structure of posts, comments, and replies, thise study analyzes how the meaning of “fashion baseball” is constructed and transformed through repeated interactions. Data were collected from the “Korean Baseball Town” board of MLBPARK using the keyword “fashion baseball fan.” A co-occurrence analysis centered on “fashion baseball” was conducted across four interactional layers: posts and, first, second, and third-level comments. The findings showed that discourse develops in a layered manner. At the post level, “fashion baseball” is associated with insufficient baseball knowledge and recent fan influx. In first-level comments, the term functions as an evaluative label related to participation styles and fan authenticity. In second-level comments, meanings are negotiated through argumentative interactions, wherea in third-level comments, the discourse is fragmented into localized conflicts. Therefore, fan identity is continuously reconstructed through interaction and indexical meanings accumulate across discourse layers.

키워드
fan identityindexicalityonline discourseco-occurrence analysissports fandom
목차
Abstract
1. 서론
2. 이론적 배경
    2.1. 정체성의 상호작용적 구성
    2.2. 지표성과 의미 형성
3. 연구 방법
4. 분석 결과
    4.1. 게시글의 공기어 의미 연관 구조와 담론적 특성
    4.2. 1차 댓글의 공기어 의미 연관 구조와 담론적 특성
    4.3. 2차 댓글의 공기어 의미 연관 구조와 담론적 특성
    4.4. 3차 댓글의 공기어 의미 연관 구조와 담론적 특성
    4.5. 공기어의 층위별 의미 연관 구조와 정체성 구성 과정
5. 결론
참고문헌
저자
  • 다나카 모에(M.A. Student, Department of Korean Language and Literature, Chonnam National University; 77 Yongbong-ro, Buk-gu, Gwangju 61186, South Korea) | Moe Tanaka