AI 생성 여성 패션모델 이미지의 미적 편향과 동질화 - 정체성 및 스타일 조건에 따른 Midjourney를 중심으로 -
This study examined how generative artificial intelligence represents cultural identity in fashion images and explored the coexistence of aesthetic differentiation and homogenization. Ninety-six female fashion images were generated using Midjourney across eight conditions, combining four identity categories—White, Black, East Asian, and South Asian—with contemporary and traditional styles. Four coders evaluated the images independently using a structured framework that included clothing type, color, decorative patterns, cultural symbols, facial appearance, hairstyle, body shape, makeup, pose, and composition. Final data were established through inter-coder agreement assessment and consensus coding, frequency analysis, and visual analysis of representative images. The results revealed two main patterns. First, cultural identities were mainly differentiated through clothing silhouettes, decorative patterns, head coverings, jewelry, colors, and culturally identifiable symbols. Traditional conditions included more cultural elements, whereas the White contemporary condition was largely represented through modern clothing, suggesting an association between White identity and default modernity. Second, despite cultural differences, all identity conditions shared a highly homogeneous ideal of beauty characterized by youthfulness, smooth and refined skin, ideal facial features, and predominantly slim bodies. These findings indicate that generative AI creates cultural diversity primarily through external fashion elements while maintaining a standardized aesthetic template for female appearance. Therefore, apparent cultural diversity in AI-generated fashion images may not reflect broader aesthetic diversity but may reproduce existing cultural stereotypes and dominant beauty standards.