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Aesthetic bias and homogenization in AI-Generated images of female fashion models - Focusing on Midjourney across identity and style conditions - KCI 등재

AI 생성 여성 패션모델 이미지의 미적 편향과 동질화 - 정체성 및 스타일 조건에 따른 Midjourney를 중심으로 -

Yanong Feng, Se Jin Kim
  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/452437
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복식문화연구 (The Research Journal of the Costume Culture)
복식문화학회 (The Costume Culture Association)
초록

This study examined how generative artificial intelligence represents cultural identity in fashion images and explored the coexistence of aesthetic differentiation and homogenization. Ninety-six female fashion images were generated using Midjourney across eight conditions, combining four identity categories—White, Black, East Asian, and South Asian—with contemporary and traditional styles. Four coders evaluated the images independently using a structured framework that included clothing type, color, decorative patterns, cultural symbols, facial appearance, hairstyle, body shape, makeup, pose, and composition. Final data were established through inter-coder agreement assessment and consensus coding, frequency analysis, and visual analysis of representative images. The results revealed two main patterns. First, cultural identities were mainly differentiated through clothing silhouettes, decorative patterns, head coverings, jewelry, colors, and culturally identifiable symbols. Traditional conditions included more cultural elements, whereas the White contemporary condition was largely represented through modern clothing, suggesting an association between White identity and default modernity. Second, despite cultural differences, all identity conditions shared a highly homogeneous ideal of beauty characterized by youthfulness, smooth and refined skin, ideal facial features, and predominantly slim bodies. These findings indicate that generative AI creates cultural diversity primarily through external fashion elements while maintaining a standardized aesthetic template for female appearance. Therefore, apparent cultural diversity in AI-generated fashion images may not reflect broader aesthetic diversity but may reproduce existing cultural stereotypes and dominant beauty standards.

키워드
생성형 AI패션 이미지문화적 재현미적 편향미적 동질화 generative AIfashion imagecultural representationaesthetic biasaesthetic homogenization
목차
Abstract
I. Introduction
II. Literature Review
    1. Aesthetic bias in fashion media
    2. Aesthetic homogeneity
Ⅲ. Research Method
    1. Generation conditions and prompt design
    2. Image generation and data collection
    3. Coding items and analysis procedures
Ⅳ. Results and Discussion
    1. Intercoder agreement and consensus building
    2. Differences in clothing and culturalrepresentation across identity and style conditions
    3. Shared appearance and body representationsacross identity conditions
    4. The coexistence of aesthetic bias andaesthetic homogenization
Ⅴ. Conclusion
References
저자
  • Yanong Feng(Master's Student, Dept. of Clothing & Textile, Hanyang University, Korea) | 봉아농 (한양대학교 의류학과 석사과정)
  • Se Jin Kim(Associate Professor, Dept. of Clothing & Textile, Hanyang University, Korea) | 김세진 (한양대학교 의류학과 부교수) Corresponding author