This study examined the operational mechanisms of China’s GI system, focusing on Dongpo Paocai. Under unified management by the National Intellectual Property Administration, China strategically elevates foods into GI products by integrating them with cultural narratives. A key case is Dongpo Paocai from Meishan, which successfully established its cultural legitimacy through historical storytelling—associating the product with the literary figure Su Dongpo—despite the lack of historical records. This cultural foundation, bolstered by state-led agricultural policies like the 13th Five-Year Plan and large-scale industrial clusters, has rapidly accelerated its industrialization. Ultimately, China’s GI strategy transcends simple trademark protection by combining historical storytelling, robust policy support, and industrial clustering. In conclusion, Korea must closely analyze China’s strategic GI operations and establish multifaceted countermeasures to protect the uniqueness of Korean foods in the global market and prevent them from becoming generic.

Abstract
I. 서 론
II. 연구 내용 및 방법
    1. 연구 방법
    2. 연구내용
III. 결과 및 고찰
    1. 동파(東坡)와 파오차이(泡菜) - 식품과 인문학적 스토리텔링의만남
    2. 정부 정책을 기반으로 하는 대규모 동파파오차이 기지육성
IV. 결론 및 요약
감사의 글
Conflict of Interest
References

• 정세진(성신여자대학교 중국어문･문화학과) | Se Jin Jung (Department of Chinese Language and Literature and Culture, Sungshin Women's University) Corresponding author