This study aimed to segment meal kit consumers based on a convenience food lifestyle (CFL) and to examine differences in demographic characteristics, selection attributes, purchase satisfaction, and willingness to pay more. An online survey was conducted with 440 Korean adults aged 26–45 years who had purchased meal kits within the previous three months. Exploratory factor analysis, reliability analysis, cluster analysis, and one-way ANOVA were performed using factor scores. The analysis revealed that CFL is a multidimensional construct encompassing psychological and environmental factors, including convenience seeking, individualism, time-pressure stress, and changing meal patterns. Three consumer segments were identified: family and quality-oriented (37.3%), experience and convenience-oriented (21.1%), and price and time efficiency-oriented (41.6%) groups. While time-saving and taste were considered important across all segments, pleasure (P < 0.001) and economic value (P < 0.01) significantly differentiated the groups. The experience and convenience-oriented segment reported the highest purchase satisfaction and willingness to pay more, whereas the family and quality-oriented segment exhibited greater price sensitivity. Overall, this study underscores the importance of lifestyle-based segmentation for developing targeted marketing strategies and consumer-oriented meal kit products.

Abstract
I. 서 론
II. 연구내용 및 방법
    1. 조사대상 및 기간
    2. 조사내용 및 방법
    3. 통계분석
III. 결과 및 고찰
    1. 편의지향적 식생활 라이프스타일 측정 항목의 타당도 및신뢰도 검증
    2. 밀키트 선택 속성 측정 항목의 타당도 및 신뢰도 검증
    3. 군집분석에 의한 편의지향적 식생활 라이프스타일 유형분류
    4. 소비자의 편의지향적 식생활 라이프스타일에 따른 군집별인구통계학적 특징
    5. 편의지향적 식생활 라이프스타일에 따른 밀키트 선택 속성
    6. 편의지향적 식생활 라이프스타일에 따른 밀키트 구입만족도와 추가지불의향
IV. 결론 및 요약
감사의 글
Conflict of Interest
References

• 최정화(숭의여자대학교 식품영양학과) | Jung Hwa Choi (Department of Food and Nutrition, Soongeui Women’s University)
• 이나영(대전대학교 식품영양학과) | Na Young Yi (Department of Food and Nutrition, Daejeon University) Corresponding author