The objectives of this study are to analyze the producer’s behaviors and characteristics of environmentally friendly agricultural products(organic agricultural products and non-chemicals agricultural products, low-chemicals agricultural products excluded). Firstly the present situation of environmentally-friendly agriculture is analyzed. Secondly the producer’s behavior and attitude is analyzed tabularly and the social and economic characteristics of producers is analyzed by logit model with the results of sample surveys on 341 farmers who have been producing qualitycertificated environmentally friendly agricultural products. Thirdly based on the results of this study, problems and alternatives means in order to activate production of environmentally friendly agricultural products are finded and showed.