This study proposes the following directions on the basis of results gained from a survey in Yamanasihyun Kawaguchikocho, where the herb festival is successfully held, in order to activate the local economy by herb. 1) The herb education for person in charge in the local authorities, the promoter of herb festival, has to be preceded and the local residents should try to understand what the herb is. 2) For a successful herb festival in the aspect of local economy and environmental conservation, detailed basic study and publicity including human -, natural environment, ecological conditions for herb should be peformed. 3) Herb event should have various programs and formats to arouse the user's interest and should be a place for environmental education.

This study surveys the herb industry, which plays an important role in the economy activation of the advanced countries, and by which Choongbuk, as one of local authorities, makes the first attempt in Korea. It describes the direction of the policy and application, came to a conclusion as follows. 1. Choongbuk is arranging a Herb garden as the first step in connection with the exsiting plan, It could be highly rated because there has been no example yet in korea and therefore it could involve risks. 2. The selection of site will be decided by the Do-authorities considering traffic network and accessibility. Therefore Shi and Gun authorities could have a passive and formal attitude for this policy. 3. The size of the herb garden, by modeling Japanese and European herb garden, will be 15000 pyung(4545m), From the point of view it is a start, the herb garden has still tasks to solve, e.g. lack of experience, organizational and technological problems.