In recent years, with the advancement of virtual reality (VR) technology, research in related fields has gradually increased. As personal head-mounted display devices become more prevalent in the market, this study explores the phenomenon of integrating VR technology with online shopping from the consumer's perspective. The study focuses on consumers' acceptance of VR technology in online shopping and analyzes the types of virtual environments most likely to stimulate consumer purchase intention. Based on the SOR (Stimulus-Organism-Response) and TAM (Technology Acceptance Model) theories, a TAM-SOR integrated model was constructed. Taking into account influencing factors in the current online shopping environment, the model was built and tested using SPSS and AMOS to validate the hypotheses. Structural equation modeling and mediation effect analyses on the collected samples indicate that external stimulus variables in a VR shopping environment—such as flow experience, spatial presence, and entertainment—have a significant positive impact on purchase intention. Additionally, perceived ease of use and perceived usefulness serve as chain mediators, enabling external stimulus variables to further influence consumer purchase intention through these mediating variables.

Shu Ting’s poems attach importance to the expression of personal feelings and show concern for individual value. Although this was not in line with the mainstream ideology of the times, Shu Ting’s poetry did not carry out direct confrontation and rebellion, but radiated the external world through the observation of inner feelings. In this creative process, the poet uses rich images and makes these images multi-directional through metaphor. Based on this, interpreting the images in Shu Ting’s poetry from the perspective of conceptual metaphor can help readers go deep into the text and have a deeper understanding of the internal meaning of Shu Ting’s poetry. From the perspective of conceptual metaphor theory, this paper makes a cognitive interpretation of the flower image in Shu Ting’s poetry from three aspects: flower is human, flower is spirit and flower is life experience. While supplementing previous studies, it provides a new perspective for the in-depth interpretation of the flower image in Shu Ting’s poetry. In Shu Ting’s poetry, a plump flower image is constructed through conceptual metaphor, the cognitive domain of flower image is expanded, the internal tension of flower image is enhanced, and it presents people’s inner demands in the context of the new era on the basis of classical significance, which has modern significance. By analyzing the conceptual metaphor of flower images in Shu Ting’s poetry, we can deeply understand the multiple aesthetic connotation of Shu Ting‘s poetry.