This study is to find out vitalization plan of rural village festival through field survey and in-depth interview. Festival vitalization plans were suggested for each of four steps. The results are as follows: (1) preparing stage : disambiguation of supporting festival, adjustment of selecting times & improvement of selecting index in supporting festival, support of planning & managing ability, and systematization of festival consulting team. (2) planning stage : supporting differentiated festival program development, and public relations of rural village festival. (3) operating stage : flexible utilization of supporting budget and systematization of festival supporters operation. (4) ending stage : holding a workshop to share successful festival cases.

The regional development methods, which had carried out in the rural area had many legal and systematic problems in establishing plans for the region itself, and in finding and practicing various business. Recently, new government revised the budget system and introduced the block grants system to overcome this limitation. Due to this, plans and enforcements of subsequent rural development projects are expected be a significant change. The study suggests the 'theme cluster development' method for accomplishing the regional specialization and competitiveness and examines the procedure of application in practice through the regional development plan of Sunchang-gun, Jeonbuk province.