UHI rises when urban area becomes warmer than its surrounding and is considered as one of the main reasons for cicada abundance in urban areas. Two cicada species, Cryptotympana atrata and Hyalessa fuscata, are more abundant in urban areas with high urban heat island intensities (UHI) than in areas with low UHI. Thermal responses are a measure of cicada adaptation to thermal conditions in the habitat. Hence, we hypothesized that cicadas inhabiting high UHI areas exhibited elevated thermal responses compared to those occupying in low UHI areas. We measured minimum flight temperature (MFT), maximum voluntary temperature (MVT), and heat torpor temperature (HTT) of C. atrata and H. fuscata in metropolitan Seoul. For each species, there were three treatments: high UHI, low UHI, and suburb populations. We discovered that MFT and MVT were similar across all thermal treatments for each species. There was no difference in HTT across three treatments in C. atrata, meanwhile the HTT estimate was significantly higher in H. fuscata with high UHI than in those with low UHI. These results may suggest that H. fuscata in areas of high UHI may have developed thermal adaptation to high temperatures.

Nowadays, Korean culture affects fashion cultural industry. Furthermore, art and fashion collaborate considerably more now than in the past. Korean fashion experts and fashion cultural industry have mainly focused on global tourists. Fashion cultural products that promote the image of Korea synthesize both traditional and contemporary traits of the Korean culture (Cho, 2007), which reflects cultural and economic values. Hallyu, which means ‘Korean Wave’, has been a popular trend of Korean cultural contents on the global market. The target market of the contemporary Korean fashion clothing has mostly targeted global tourists. However, traditional products dominate over a few contemporary products on the Korean cultural product market. This study focuses on the contemporary Korean fashion clothing that are designed and reinterpreted in our times. When these designs become available on the market, they can excite more interest both in the fashion industry and among the consumers. This will help highlight the importance and potential of the present-day Korean cultural products. The purpose of the study is to figure out effects of contemporary Korean fashion clothing attributes on consumer response and consumer behavior. Contemporary Korean fashion clothing attributes are divided to Korean culture, fashion/practicality, creativity/uniqueness and design/aesthetic traits. Consumer response is to see the affective and cognitive response. Also, consumer behavior is to see preference and purchase intention. In the study, the data was used to conduct exploratory factor analysis and reliability analysis with SPSS, 21.0 and Amos 18.0 was used to conduct confirmatory factor analysis and structural equation modeling for testing the hypotheses. The results revealed fashion/practicality, creativity/unique attributes had positive effect on affective response and creativity/unique, design/aesthetic attributes had positive effect on the cognitive response. In addition, affective and cognitive response had positive effect on preference but only affective response had positive effect on purchase intention. Lastly, preference had positive effect on the purchase intention. The implications of this study would stimulate the expansion and further development of the Korean contemporary design market. However, as a limitation of research, limited category of product was used so more various kinds of fashion category can be used for the future research.