Viral video advertising as a branded entertainment has shown its potential to overcome consumer skepticism by spreading the brand message through individuals’ social connection. Although brand placement prominence and brand disclosure may be critical factors that influence forwarding intention in the viral video ad context, less research has examined these relationship. To fill these gaps, this study aims 1) to examine the psychological mechanisms through which the brand placement prominence influences consumers’ forwarding intention of viral video advertising, and 2) to investigate the potential moderating role of brand disclosure timing. This study shows that the level of brand prominence in a viral video ad is an important factor influencing viewers’ forwarding intention sequentially mediated by persuasion knowledge, critical processing and enjoyment. The moderating role of brand disclosure timing investigated in the current study suggests that when the branded viral video has a high level of brand prominence, post brand disclosure leads to a higher forwarding intention compared to the prior brand disclosure.

Varroa destructor and Tropilaelaps mercedesae mites are ectoparasitic to honey bee having similar life cycle and damage symptoms. Both invade into the last instar larval cell and reproduce during capped brood period of honey bee development. Female adult mites escape from the comb cell on the back of the emerging adult bee (phoretic period) and invade another cell for reproduction. Objective of this study was to study the effect of competitive interaction on each parasitic mite species population. We assessed population monitoring of host and parasitic mites. Honey bee population was monitored by approximating sealed brood and adult bees based on the coverage of the combs. Parasitic mites were monitored by detection technique like sugar shake, stick board, and sealed brood. This monitoring continued at weekly interval during 2008, 2014, and 2015. Additionally Invasion distribution of each species was checked. We calculated carrying capacity, population growth rate, and competition parameter from population monitoring data. Single parasitic mite, Varroa occurred and infestation increased continuously throughout the year in 2008. Co-occurrence of Varroa and Tropilaelaps in honey bee colonies was studied in 2014 and 2015. Carrying capacity was higher in single parasite infesting honeybee than parasites in co-occurrence. While using sugar method, carrying capacity of Varroa alone was found higher than in its co-occurrence with Tropilaelaps. Population growth rate of Varroa when tested alone was higher than its co-occurrence with Tropilaelaps in sugar method. Population growth rate of Varroa and Tropilaepas was higher in sticky method than sugar methods when they were tested in co-occurrence. Population growth rate is higher in Tropilaelaps (0.09) than Varroa (0.05) when both are tested in co-occurrence. We calculated competition parameter of Varroa and Tropilaelaps which was 1.9 and 0.53, respectively. Negative effect on regulation of carrying capacity and population growth rate is due to interspecies competition. Varroa population was higher than Tropilaelaps because there was high intraspecies competition among Tropilaelaps. Single Varroa or its co-occurrence with Tropilaelaps both can destroy honeybee colonies.