Recently we are facing increased frequency of the vespa encounters not only in the natural forested area but also in the residential area. These could be partly from the increased population sizes of diverse vespa species as well as the expansion of their nest habitats from mountainous environments to the human residences, resulting occasional casualty or sting damages. In terms of the risk management, we studied hornet attack and defense behaviors relative to the visual or physical disturbance. Four species of vespa showed strongest aggressiveness to the black colored target with high rate of bumping and stinging followed by red color. In most case, vespa showed behavioral change to the high alerts and hover-flying surveillance out of the nest entrance when people approached ap. 10 m close to the nest. When the nest was disturbed by the stick beating, then swarm of defensive force moved out and begin to showed the defensive behavior including stinging or propelling poison. The defense boundary was related to the nest colony size with larger defense line for larger colony. But it was between 15 to 25m from the nest location.

Viral video advertising as a branded entertainment has shown its potential to overcome consumer skepticism by spreading the brand message through individuals’ social connection. Although brand placement prominence and brand disclosure may be critical factors that influence forwarding intention in the viral video ad context, less research has examined these relationship. To fill these gaps, this study aims 1) to examine the psychological mechanisms through which the brand placement prominence influences consumers’ forwarding intention of viral video advertising, and 2) to investigate the potential moderating role of brand disclosure timing. This study shows that the level of brand prominence in a viral video ad is an important factor influencing viewers’ forwarding intention sequentially mediated by persuasion knowledge, critical processing and enjoyment. The moderating role of brand disclosure timing investigated in the current study suggests that when the branded viral video has a high level of brand prominence, post brand disclosure leads to a higher forwarding intention compared to the prior brand disclosure.

This paper describes a network framework that support network based humanoid. The framework utilizes middleware such as CORBA (ACE/TAO) that provides PnP capability for network based humanoid. The network framework transfers data gathered from a network based humanoid to a processing group that is distributed on a network. The data types are video stream, audio stream and control data. Also, the network framework transfers service data produced by the processing group to the network based humanoid. By using this network framework, the network based humanoid can provide high quality of intelligent services to user.