I will suggest a meta-ideology which encompasses two aspects: development and conservation. It will deal with sustainable, sound, and healthy development, environmental conservation, and promotion of culture and art. The ideology can be summarized as “Jeju, island of selective reception for protecting people and environment.” The problems regarding development on Jeju include 1) lifting designation of greenbelt areas and carrying out indiscriminate development, 2) damage from stream maintenance and coverage of rivers, 3) increase in land prices after foreign capital attraction, 4) development which heavily depends on casinos and dutyfree shops, 5) inconvenience with high traffic volume, 6) imbalance in development caused by growth pole strategy. The future strategies of conserving Jeju for making all the people happy include 1) selective closed system or selective choice system, 2) eco-systemic thinking and policies focusing on management, 3) reinvestment and circulation of development profits within the region, 4) sharing development profits, 5) embracing diversity through fostering art and culture, 6) returning to a healthy city by restoring the old downtown area, 7) limiting facilities damaging urban communities and culture, 8) decision making based on cooperation and companionship.