This paper discusses consumers’ use of fashion to promote various civic causes, such as political, social, and environmental issues. Fashion has become a civic act. The fashion industry is beginning to create items to suit this purpose. This paper reviews literature supporting fashion activism, identifying future research directions. This paper contributes both academically and practically. Academically, it identifies the gap in literature referring to the understanding of the use of fashion by youth as a means of civic engagement. Prior studies are limited in scope. Thus, we urge further research to investigate fashion activism. This study contributes practically by opening up the idea to practitioners about fashion as communication tools regarding political, social and environmental matters.