In the environment of fierce market competition, enterprises need to learn modern enterprise management experience and improve the effectiveness of enterprise management. If they want to enhance their core competitiveness and achieve high-quality development. Among them, the construction of corporate culture is an indispensable means of enterprise management. Under the influence of excellent corporate culture, the behavior of employees will be more standardized.The work attitude will be more correct, but also the formation of a more effective display of the enterprise brand. It can be seen that corporate culture has a very important value and role in the enterprise management.