Information System (IS) Success Model proposed by DeLone and McLean is applied as a successful operation tool of information system, with its basic assumption of symmetric relationship between independent variables and dependent variables of the structural equation modeling. However, because previous studies have proved asymmetry of quality factors' influence structure on dependent variable by applying three-factor analysis, this study examined asymmetry of impact structure of quality factors introduced in IS Success Model on user satisfaction. Also the study applies structure equation modeling (SEM), threefactor analysis and importance and performance analysis (IPA) to develop resource allocation strategy for IS success. The study is able to provide IS practitioners with strategic implications for allocating and managing limited resources more effectively.

Research and technology has been transforming the agriculture to agribusiness which encompasses all operations with all the connections from faming per se, to manufacture & distribution of production supplies and farm commodities. Further, with the revolutionary development of information technology in the last two decades, we cannot talk about agribusiness process alone without considering the information technology embedded in the artifact, process, and structure. Despite the emergence of precision agriculture (PA) which is supported by IT based innovations which can not only improve efficiency in farming operations but also contribute to environmental sustainability, the adoption of IT among farmers and in agriculture industry are rather low than expected. Thus, Korean government has been seeking to converge IT into food, agriculture, forestry and fisheries to improve the competency of the agribusiness, and much progress has been made. This paper investigated the status quo of the current IT convergence with Food, Agriculture, Forestry and Fisheries in Korea, and further proposed future policy directions.

This study proposes development strategies for domestic e-commerce of agricultural products. So far, it grows quantitatively so fast, but because of lack of continuous management, it does not work properly. Previous studies have some outcome for vitalization of e-commerce, but they have limits that they neglect rapid changes of e-commerce circulation structures and practical problems farmers go through when they sell their products. This study deals with these problems more than previous. The first phase of this study analyzes two cases of overseas successful and failure e-commerce sites of agricultural products, for example, Wine.com and Webvan.com. The second phase analyzes As-Is and distribution structure of domestic e-commerce of agricultural products. Finally this study asserts three strategies for domestic e-commerce of agricultural products based on Web 2.0 environment.

As technology develops, more advanced technologies involving GPS, GIS, RFID and sensor networks have been adopted in agriculture sector for u-Farm. However, technology adoptions have been evaluated as ineffective. Farmers and agri-business have low level of understanding on technology so it is not efficiently utilized. This study introduces a case of RFID/sensor networks of mushroom farm as a u-Farm case study, focusing on developing a framework for analysis of u-Farm investment returns. RFID and sensor networks improve real-time production control, processing management, and traceability. Integration of RFID and sensor networks leads to innovation into the mushroom farm, reducing labor cost, increasing productivity, and improving quality of the mushroom. The ROI which is used as an indicator of performance indicator is 413%.

1999년 이후 농업인 홈페이지 지원사업 실시 이래 2008년까지 농업인이 운영하는 홈페이지는 전국적으로 1만개소에 달하고 있다. 전자상거래를 성공적으로 운영하고 있는 농업인들의 경우 고객관리에 대한 중요성 인식도가 높고, 이를 관리하기 위한 다양한 프로모션을 전개하고 있다. 이번 연구에서는 농촌진흥청에서 진행하고 있는 농업인 전자상거래 사업에 참여하고 있는 농업인을 대상으로 하여 이들의 고객관리에 대한 필요성 인식정도, 고객확보를 위한 활동, 고객관리의 방법, 고객관리의 유형과 기준, 확보된 고객의 관리를 위한 활동 등을 조사하였다.농업인들은 전자상거래를 수행하면서, 고객과 직접 접하게 되고, 상품의 판매과정에서 고객관리의 필요성을 높게 인식하고 있으며, 블로그 개설 등 온라인 활동으로 폭을 넓혀가고 있음을 확인할 수 있었다. 하지만, 상당수의 농업인들이 고객관리의 필요성 인식에 비해 이를 실천할 구체적 활동방식과 실행방법에 대해 구체적이지 못하기 때문에, 정부의 시스템 지원과 교육사업에 있어서 새로운 접근이 필요함을 보여주고 있다.