The Public Procurement Service was established to ensure efficient supply of necessary goods for public institutions and their quality stability. The Public Procurement Service operates the Excellent Product Designation System for quality improvement. Due to the convenience of sole-source contracts and pricing advantages, suppliers prefer to obtain excellent product certification. However, despite these advantages, the designation does not guarantee customer satisfaction, as consumers pay higher prices without assured quality improvements. The goal of this study is to propose a new evaluation system better reflecting customer satisfaction and repurchase intention. Metal window products were selected as the study subject. Candidate factors were derived through literature review, and surveys were conducted to identify significant items for the new evaluation system. Item weights were then calculated using AHP analysis. The proposed system was validated through case analysis comparing two excellent products with two general products.