While Shandong Province is the largest historical and cultural and the first agricultural province in China, in recent years, due to the accelerated urbanization and modernization process, the conflict between traditional culture and modern civilization has had a serious impact on rural culture, and the ancient architecture among the villages in Shandong has also caused certain damage. These ancient buildings scattered in various villages in Shandong are important historical and cultural resources, the embodiment of Shandong traditional culture, and have an important role in the revitalization of rural culture and the enhancement of rural cohesion. However, research on the subsequent survey, conservation and restoration, and tourism development of ancient buildings in Shandong has lagged behind, and the role of these buildings in the inheritance of traditional Shandong traditional culture has not been given due attention, and their role in the construction of rural culture in the new era of Shandong has been seriously neglected. Tourism utilization is generally considered to be the preferred way to solve the conservation problems of ancient buildings. This study argues that the cultural revitalization of rural culture can be driven by the tourism and cultural industry of ancient buildings, and it can also provide a strong and sustainable power source for the rural revitalization strategy of the whole Shandong Province.