소설이 탄생된 18세기 이후 여러 영국소설에는 성직자 인물들이 등장한다. 제인 오스틴(Jane Austen, 1775-1817)의 대표작『오만과 편견』(Pride and Prejudice, 1813)과『맨스필드 파크』 (Mansfield Park, 1814)에서 깊이 있게 다루어진 성직자 인물들은 19세기 초 영국 국교의 분위기 를 유추해볼 수 있게 한다. 또 샬롯 브론테 (Charlotte Brontё, 1816-1855)는 인도 선교사로 헌신 하게 되는 한 목사의 스토리를 『제인에어』(Jane Eyre, 1847)에 생생하게 담아냄으로써 빅토리아 중기의 종교적 분위기를 잘 전달해준다. 20세기 작품이지만 19세기를 시간적 배경으로 하는 『인간의 굴레』(Of Human Bondage, 1915)에서 서머셋 모옴(William Somerset Maugham, 1874-1965) 역시 영국 시골 교구목사의 생활을 구체적으로 그려내었다. 위대한 소설가들의 이와 같은 작업은 19세기 영국의 종교적 분위기를 이해하는 데 귀한 자료로 평가된다. 본 발표에서는 이상 언급된 작품들에서 여러 유형의 성직자 인물이 어떻게 형상화되었는지 분석해봄으로써 19세기 영국 성직자들의 목회와 삶의 성격을 이해해 보고자 한다.

The explosion of new technologies is transforming the retail industry. In particular, a range of smart technologies (e.g., tablets, smartphones, WiFi, augmented reality, apps, video, virtual catalogs, smart tags) are providing fashion retailers with innovative ways to capitalize on strategic opportunities (Anderson & Exkstein, 2013). Due to the growth of smart in-store technology (SIST) applications in the retailing environment, it is critical for academic researchers to understand consumer responses to these technologies. The technology acceptance model (TAM) (Davis et al., 1989; Davis, Bagozzi, & Warshaw, 1992) is one framework for investigating consumer adoption of SIST. However, research has been equivocal concerning the belief-attitude-intention linkage, especially the mediating role of attitude in TAM. As an attempt to address this issue, this study examines how well TAM explains consumer adoption of SIST. Online survey data were collected from three different SIST settings (i.e., Virtual Mirror vs. Socially Interactive Dressing Room vs. RFID Music Tag). A total of 657 individuals completed the questionnaires resulting in a 27.56% response rate. Excluding participants with incomplete data, responses from 625 individuals (203 for Virtual Mirror; 209 for Socially Interactive Dressing Room; 213 for RFID Music Tag) were included for data analysis. A series of hierarchical multiple regressions was used to analyze the data. Our major findings include: (a) perceived ease of use was found to be a suppressor variable and thus dropped from the model; (b) perceived usefulness was significant in Virtual Mirror (β = .33, p < .01), Socially Interactive Dressing Room (β = .26, p < .01) and RFID Music Tag (β = .18, p < .01); (c) perceived enjoyment was found to be the best predictor of adoption intention of: Virtual Mirror (β = .46, p < .001); Socially Interactive Dressing Room (β = .61, p < .001); and RFID Music Tag (β = .67, p < .001); (d) attitude has a small effect above and beyond the effects of perceived usefulness and perceived enjoyment; and (e) attitude partially mediated the belief-intention linkage in Virtual Mirror. In Socially Interactive Dressing Room and RFID Music Tag, attitude fully mediated the usefulness-intention linkage while it partially mediated the enjoyment-intention relationship. Our findings have implications for improving consumer adoption of SIST. Our data indicate that, although perceived usefulness is clearly important, perceived enjoyment is even more important and should not be overlooked in SIST execution and management. Our results imply that consumers may be willing to tolerate a SIST that does not do a useful task in order to enjoy the SIST experience itself. This finding also suggests that no amount of usefulness will be able to compensate for a SIST that does not provide enjoyment.