Shandong Qinshu originated in Heze City, Southwest Shandong Province. It has a history of more than 280 years. It has typical regional music characteristics. Its content involves music, literature, aesthetics, folklore, sociology and other fields. It has high academic value and social value. Therefore, this paper focuses on the sustainable development of Qinshu in Shandong Province and seeks solutions, which can be used for reference for the inheritance and development of Southwest Shandong opera.In this paper, field investigation, literature analysis, analogy, SWOT analysis and so on are used to make the arguments clear, sufficient and powerful. Shandong Qinshu, as a national intangible cultural heritage, has the advantages of inheritance. Heze College has offered Shandong Qinshu as a characteristic course, with more than 30 exchanges and performances each year. It has made outstanding contributions to the inheritance and innovation of college students as a traditional excellent intangible cultural heritage. With the development of the times, only blindly inheriting and innovating the art noumenon, for the non-legacy itself, has not fundamentally solved the problem of inheritance difficulties, leading Shandong Qinshu to the market, creating economic value, will fundamentally stimulate its inheritance vitality. Based on the SWOT analysis results and the status quo of the living environment of Shandong Qinshu, the author puts forward corresponding solutions. Audience is the living soil for the development of Shandong Qinshu. To regain the glory of the past, it is necessary to re-integrate into the lives of the people, and to meet the needs of modern audiences for traditional culture in the pursuit of new and changing. How to keep this excellent cultural heritage ample vitality and take the path of sustainable development. In the future, we must rely on the local economy and establish a scientific market operation mechanism to generate economic benefits. The inheritance can last for a long time.