Despite growing research interest in consumer health, well-being and beauty, little is known about factors influencing consumer purchase decisions for female fitness devices. This study focuses on Kegel exercises – exercise routines developed by Dr. Kegel to strengthen pelvic floor muscles – that are recommended by health professionals for patients experiencing health ailments such as urinary incontinence, sexual dysfunction, and dissatisfaction. Despite the benefits, women are not well aware of the role of pelvic floor muscles. The diffusion and acceptance of Kegel exercise and devices among women are likely determined by how comfortable women are about obtaining such benefits. For this reason, feminism should play an important role in shaping women’s desire to engage in Kegel exercises. Thus, this research investigates how feminism is related to Millennial women’s engagement with fitness products, particularly Kegel devices. Drawing on the literatures about sexuality, health, and marketing, we propose that feminism positively influences women’s health-related attitudes (i.e., attitudes towards fitness, fitness opinion leadership, attitude toward core strength, and desire to control sex life), which in turn positively impacts women’s fitness engagement. Fitness engagement, in turn, is expected to predict attitudes towards Kegel exercise and Kegel device purchase intentions. On the other hand, women’s attitudes toward core strength and desire to control sex life are proposed to have a direct, positive impact on attitude towards Kegel exercise. Analysis of PLS-SEM shows general support for the hypotheses. We discuss how interest in Kegel devices could, in turn, lead to positive effects on overall physical and psychological health and provide implications for marketing practitioners.

Understanding how researchers are tackling globally important issues, such as climate change, is crucial to identify whether current research is comprehensive enough to make substantive predictions about general responses to climate change. We assessed the type of studies being conducted by researchers to understand the impacts of climate change on insects, published. Most published research is generated from Europe and North America and being dedicated to core data analysis, with reviews being highly produced. Temperature – only is the main climate change factor being analysed, with most researchers are assessing changes in abundance or distribution/range shifts. Of most concern is the number of studies which do not specifically identify a climate change factor (ie just arm wave), the lack of studies on Hemimetabolous insects and the need for more studies to assess specific mechanistic responses to climate change.