In consideration of the existing eco-friendly marketing research, it is only focusing on the type and characteristics of eco- friendly consumers. Therefore, in order to carry out more systematic and comprehensive eco-friendly marketing research, it is necessary to complement the comprehensive model that examines the mechanism by which the leading variables of the enterprises factors affecting consumer’s eco-friendly consumption behaviors. In this research, based on previous studies and literature considerations, it tries to present a research model that the core benefits and relational benefits of the retail store which is the advantage of VMD affect eco-friendly consumption behavior through consumer's implicit and explicit motivation. And, considering the environment, this study assumes the regulatory role of the perceived risk on the environmental problems under the relationship between green consumption motive and consumption behavior. The purpose of this research is as follows. First, it clarifies the influence of the benefits of eco-friendly VMD in fashion retail stores on the eco-friendly consumption motive, which is a psychological factor of consumers, as a leading variable of corporate factors affecting consumers’ green consumption behavior. The core benefits and relational benefits provided by eco-friendly VMD will identify differentiated impacts on consumer motivation, which is a psychological factor that drives green consumption behavior. Second, the types of motivations that cause eco-friendly behavior are classified into explicit motivation and implicit motivation, and this study tries to find out which type of motivation better predicts eco-friendly consumption behavior. Third, it tries to verify the moderating role of environmental perceived risk in the relationship between explicit motivation, implicit motivation and green consumption behavior. By further organizing the theme of eco-friendly marketing research, this study has its academic significance in that it derives a comprehensive model, moderating consumers’ green consumption behavior regarding eco-friendly marketing stimulates. It reveals the mechanisms that affect green consumption behavior backed by fashion retail stores where consumer buying behavior actually takes place. Based on this research, it is expected that subsequent studies of a more fragmented viewpoint for fashion retail stores’ eco-friendly marketing will be developed that will give consideration to consumers' green consumption behavior. Practically, the results of this research can be utilized very conveniently. In a practical dimension, if it becomes possible to thoroughly understand the mechanism by which eco-friendly VMD stimulation leads to green consumption behavior, retailers are possible to formulate an environmental marketing strategy peculiar to the target market segment. From a socio-policy perspective, retailers can encourage consumers' eco-friendly consumption by giving a stimulus of VMD to them. Moreover this study will promote companies to develop and manage healthier and more sustainable products.

해수 중 광학적 특성 때문에 유색 용존유기물은 위성자료에 기반한 해양의 엽록소와 일차생산력의 정확한 측정에 영향을 미칠 수 있다. 따라서 본 연구에서는 2009과 2011년 여름철을 대상으로 서로 특이하게 다른 결과를 보고하고자 하였다. 이 두 시기의 여름철 차이는 것은 용존유기물에 영향을 주는 주요 공급원이 다른 것으로 나타났다. 그리고 현장 측정치와 위성자료로 부터 얻어진 엽록소 농도를 비교하여 위성자료로부터 구한 엽록소 농도 측정에 대한 용존유기물의 영향을 보았다. 그 결과, 2009년 MODIS를 이용한 엽록소 농도와 현장 측정된 엽록소 a 농도는 서로 유사하였으나, 2011년과 같이 유색용존유기물의 농도가 높았던 시기에는 이 두 농도간에 유의한 차이가 나타났다. 2011년 여름 MODIS 자료와 비교하였을 때, GOCI 자료는 엽록소와 유색용존유기물 모두 현장 측정치 자료와 잘 일치하였다. 수직 혼합에 의해 공급된 표층 해수 중 높은 유색용존유기물의 존재는 위성자료에 의한 엽록소 농도의 과대평가에 영향을 주는 것으로 보인다.

Understanding how crops interact with their environments is increasingly important in breeding program, especially in light of highly anticipated climate changes. A total of 150 recombinant inbred lines (RILs) of F12 generation derived from Dasanbyeo (Indica) x TR22183 (Japonica) were evaluated at Suwon 2010, Shanghai 2010, IRRI 2010 wet season, Suwon 2011, Shanghai 2011, IRRI 2011 dry season, and IRRI 2011 wet season as a total of seven diverse environments. Traits evaluation included eight important agronomical traits such as days to heading (DTH), culm length (CL), panicle length (PL), panicle number per plant (PN), spikelet number per panicle (SN), spikelet fertility (SF), 100-grain weight (GW), and grain yield (GY). As a result of genotyping using 384-plex GoldenGate oligo pool assay (OPA) set (RiceOPA3.1), the linkage map for 235 SNP markers covering a total of 926.53 cM with an average interval of 4.01 cM was constructed and a total of 44 main-effect quantitative trait loci (QTL)s and 35 QTLs by environment interaction (QEI) were detected for all eight traits using single environment and multi-environments analysis, respectively. Of these, fourteen putative QTLs for DTH, CL, PN, SN, GW and GY found in single environment analysis had the similar position to QEI for those traits, suggesting that these same QTLs from both single-and multi-environments are major and stable for certain traits. To the best of our knowledge, 12 QTLs consisted of four QTLs for CL (qCL2, qCL8.1, qCL8.2, and qCL8.3), six QTLs for GW (qGW3.1, qGW3.2, qGW7, qGW8, qGW10.1, and qGW10.2), one QTL for GY (qGY3) and one for SF (qSF4) out of 44 QTLs obtained from single environment analysis were considered to be novel since no overlapping QTL was reported from previous studies. In addition, 12 out of 35 QTLs obtained from multi-environments analysis were also novel.

The giant embryo(ge) mutation was genetically mapped to chromosome 7 by Koh et al. The ge mutations were analyzed at the morphologic and genetic level by Hong et al. And this publication linked the GE gene as being required for proper endosperm development. Researchers in Dupont cloned the GE gene, sequenced and characterized the ge alleles of the mutants. the three giant embryo mutant lines we obtained by treating MNU to Hwacheongbyeo, a japonica type Korean rice cultivar, differed in their embryo and endosperm size and their embryo/endosperm ratios. We named these alleles affecting the embryo size in rice GE, ge-m, ge, ge-s (GE: the wild type, ge-m: embryo slightly larger than in the wild type, ge: large embryo, ge-s: embryo even larger than in ge). The ORFs and introns of the four different alleles in the GE locus were sequenced and compared with the corresponding sequences in the patent that dupont presented. Each mutant alleles sequence showed a few SNPs in the ORF region. Two SNPs were shared among the three mutant lines and each mutant line hab one or two additional SNPs. Further studies are in progress regarding the GE RNA expression level in each mutant line and the F1 seed phenotypes and allelism relationship among the mutant lines.