Halal transportations will ensure that the Halal status of the products will be preserved. Halal certification is believed to increase the operation cost for the transport providers, which reflect the price paid by customers who choose to buy products transported by Halal transportation. Hence, it is worthwhile to investigate the willingness of Muslim consumers to pay extra for the Halal transportation cost. The study aims to identify factors influencing Muslim consumers’ attitude towards their willingness to pay for Halal transportation. Using the stimulus-organism-response model, attitude which represents the organism factor will be treated as a mediator for variables representing the stimulus factors and the variable for the response. On the other hand, the study will also examine the effect of knowledge as a moderating factor. The data was collected from Muslim consumers in Kuala Lumpur. Applying the purposive sampling method with a self-administered survey, 202 respondents agreed to participate in the study. The findings revealed that awareness and perceived behavioural control are a stimulus towards attitude, and attitude is a significant organism on willingness to pay. The study also found that attitude mediates the relationship between awareness and perceived behavioural control towards the willingness to pay for Halal transportation. Additionally, the knowledge has a moderating effect of the relationship between attitude and the willingness to pay. The findings of the study are not only beneficial for the Muslim community in Malaysia, but also the Muslims around the world.

The IMO Standard Marine Communication Phrases (SMCP) has been established purposely to enhance the greater safety of vessel’s navigation by standardizing the language used among seafarers. However, accidents are still occurred due to communication failures among onboard merchant vessels’ crews. It is worth mentioning that the major cause of marine accidents is human error (80%) where one-third from it was due to communication failures. Ineffective communication, different culture and language among seafarers onboard are some instigators of human error that lead to accidents in marine operations. Therefore, the primary aim of this paper is to investigate and evaluate the causal factors that contributes to communication failures onboard merchant vessels. Then, this paper recommends possible solutions for minimizing the communication failures among seafarers. To achieve this research objectives, two decision-making tools which are the Analytical Hierarchy Process (AHP) and Evidential Reasoning (ER) was applied. Data and judgments are obtained from domains experts from four marine training providers and eight shipowners in Malaysia. The result has shown that lack of SMCP knowledge, prejudice and dialect varieties are the most significant factors that contribute to the communication failures onboard merchant vessels. Few suggestions and opinions from the experts are proposed in this paper. This research can assist marine training providers and shipowners to identify and evaluate the causal factors of communication failures thus corrective action can be taken.