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        1.
        2019.12 구독 인증기관 무료, 개인회원 유료
        The shipping revolution was introduced due to development and improvement that occurred in the shipping industry. Until now, changes in the shipping industry are still ongoing to improve their services, especially by introducing mega ships to transport cargoes. Thence, the shipping revolution stimulates seaport to comply with the requirements for a new mega ship. Therefore, this study was conducted to determine the external environment factors that contribute to the challenge of Malaysia Port towards the shipping revolution. Firstly, the external environmental factors that challenge Malaysia Port towards shipping revolution are identified by using the PESTEL analysis; which are political, economic, social, technological, environmental, and legal factors. Then, these identified factors are ranked by using Analytic Hierarchy Process (AHP) to determine the priority external environment factors that contribute to the challenge of Malaysia Port towards shipping revolution. Data were collected by using pair wise comparison questionnaire which is qualitative method. The questionnaire consists two sections; there are demographic information and PESTEL factors. Thereafter, the data were analysed by AHP analysis. The results shown that the top three priority external environmental main factors that contribute to the challenge of Malaysia Port towards shipping revolution which are economic, technology and environment. Then, the top three sub factors are economic growth, digitalization and reduce emission. As a conclusion, these factors can influence the Malaysia Port towards shipping revolution and need priorities attention. Whereas the economic growth will monetary support shipping and port revolution, digitalization can reduce cost and increase efficiency, and reduce emission towards environmental friendly. Consequently, the findings will raising awareness and as a blueprint to government and port operators during development and expansion of harbour towards shipping revolution.
        4,000원