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2014.07 구독 인증기관 무료, 개인회원 유료

THE EFFECT OF PERSONAL VALUE AND SATISFACTION TO THE TOURISTS’ LOYALTY OF SAUNG ANGKLUNG UDJO AS CULTURAL HERITAGE TOURISM DESTINATION IN INDONESIA

Siddhiq Amarullah Ramadhani, Riandhita Eri Werdani, Fitri Aprilianty, Nurlia Balqish, Fitria Insi Aulani, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore pp.2143-2148 글로벌지식마케팅경영학회

Saung Angklung Udjo (SAU) is recognized as a cultural tourism destination in Indonesia. The aim of this paper is to study the consumer personal value toward SAU. This research reported that consumers perceived angklung as an unique and attractive musical instrument and felt very satisfied to performance in SAU.

4,000원