Cancel culture is a social media phenomenon that targets someone for bad behavior in a process of public shaming, or, being “cancelled”. I use qualitative analysis methods to identify elements of cancel culture’s narrative, and how cancel culture is representative of the end of a parasocial relationship.

Artificial Intelligence (AI) technology offers many opportunities for use in influencer marketing. There is however, no standardised ethical frameworks for use in this specific field. We offer a foundation framework to emphasise the social well-being goal and relate it to stakeholders involved.