OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING

Rhonwyn K. Vaudrey; Eunkyung Lee

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OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING

Rhonwyn K. Vaudrey, Eunkyung Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422312

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Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
pp.349-352

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

Artificial Intelligence (AI) technology offers many opportunities for use in influencer marketing. There is however, no standardised ethical frameworks for use in this specific field. We offer a foundation framework to emphasise the social well-being goal and relate it to stakeholders involved.

키워드

AI Influencer marketing Social well-being Stakeholders Consumer well-being

저자

Rhonwyn K. Vaudrey(Xi’an Jiaotong-Liverpool University, China)
Eunkyung Lee(Xi’an Jiaotong-Liverpool University, China)

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