포인세티아(Euphorbia pulcherrima. Willd. Ex Klotzch) ‘Red Ball’은 국립원예특작과학원에서 2019년에 육성한 품종이다. ‘Red Ball’은 긴 관상 기간을 가지는 ‘Christmas Eve’를 모본으로 빨간색 주름진 덮개잎이 볼 타입 꽃을 만드는 ‘Winter Rose Early Red’를 부본으로 교배하여 획득한 실생 계통을 선발하여 육성하였다. 2016년부터 2018년 생육, 개화, 균일성 등에 대하여 1,2차 특성 검정을 실시하였다. 이후 2019년 3차 특성검정을 실시하여 최종선발한 후 직무육성품종심의회에 상정하여 ‘Red Ball’로 명명하였다. ‘Red Ball’품종은 전체적으로 짧은 적색 덮개잎을 가지며 꽃 모양이 납작하지 않아 입체감이 높다. 또한 단일 처리후 약 5.5~6주가 경과하면 완전히 착색되어 출하가 가능할 만큼 착색소요기간이 짧다. ‘Red Ball’은 2021년 4월 12일에 국립종자원에 품종등록(제8497호) 되었다.

Forming perceptions and having experiences through digital media is becoming more common than having in-person relationships in digital media environment. This study, which was conducted when Fashion Week transitioned to a digital platform in 2020, focuses on fashion shows that are announced through social media. The purpose of the study is to explore how traditional fashion media change through social media and what their media characteristics are from the perspective of remediation, which has been suggested by Bolter and Grusin (1999) as the logic of change in the new media. The results of the case analysis in this study, based on the definition and logic of remediation outlined through a literature review, are that social media fashion shows are remediated from traditional fashion shows in the manner that they are represented, improved, refashioned, and absorbed. The characteristics of remediation expressed in social-media-based fashion shows were derived from repurposed video content, improved the elements of fashion shows to express the shows in various ways, expanded places within the fashion shows, and decontextualized and visually flattened spatial discontinuity, and from genre transitions and perceptual shifts. Socialmedia- based fashion shows are becoming a tool to renew the fashion experience and views of fashion and strengthen the authenticity of the brand by interacting with the audience, improving on the spatial limitations of traditional fashion shows, and diversifying fashion presentation methods.

포인세티아(Euphorbia pulcherrima Willd. Ex Klotzch) ‘Flame’ 은 국립원예특작과학원에서 2015년에 육성한 품종이다. ‘Flame’ 은 단일감응기간이 짧은 적색 포엽의 깊은 열편을 가진 ‘Eckalba’ 와 밝은 적색의 포엽을 가진 국내 육성 품종 ‘Candle Light’를 2013년에 교배하여 획득한 실생 계통을 선발 육성하였다. 2014 년부터 2015년까지 생육 및 개화 특성, 균일성에 대하여 1, 2차 특성검정을 실시하였으며, 2015년에 3차 특성검정을 실시하여 최종선발한 후 직무육성품종심의회에 상정하여 ‘Flame’으로 명명하였다. ‘Flame’ 품종의 포엽은 밝은 적색을 띠며 열편이 깊다. 초장과 초폭은 중간이나 적심하지 않아도 많은 분지가 발생하여 풍성한 수형을 이룬다. 단일처리후 약 7.5주가 경과하면 완전히 착색되어 출하가 가능하다. 이 품종은 2018년 1월 24일에 국립 종자원에 품종등록(등록번호 6921호)되었다.

A new form of media is changing the expression and content of fashion. In this paper, fashion films that have appeared since 2010 - when digital fashion communication was increasing - will be discussed and explored to consider how technological transitions in fashion media are changing the appearance and role of fashion. A literature review was conducted to derive characteristics, types, and expressive elements of new media fashion films, which were defined for this study as fashion films produced and distributed since 2010 using digital media. Films were categorized into three types: promotional, editorial, and independent fashion films. Furthermore, elements of the films were identified as fashion mise-en-scene, auditory structure, and content structure. Types and expressions of digital fashion images in 40 fashion films were analyzed according to these elements. The results showed that promotional fashion films maximize various narrative and sensory effects on fashion products, whilst editorial fashion films strengthen the role of entertainment. Independent fashion films expand the area of fashion and promote the diversification of fashion systems. Moreover, the results show that fashion films are not a secondary form of media that just expresses fashion; they provide a tool for the creation of new fashion content. New media fashion films promote the expansion of expressive spectra and boundaries, offering various multisensory experiences of fashion, and enhancing creativity and the aesthetic values of fashion.