Purpose - This study aims to identify the reasons behind the conspicuous consumption of Veblen products, viz. fashion designer wear, diamond and gold jewellery, and high-end cars, to examine how conspicuous consumption varies between Aryan and Dravidian cultures. Research design, data, and methodology - The researchers meticulously review the relevant literature, administered a well-structured questionnaire, and conducted personal interviews on various influential factors relating to the consumption of Veblen products. The convenience sampling technique was used to gather data, with a total sample of 200, equally selected from eight cities of both North and South India the collected data was analyzed through ANOVA and Z-Proportion tests. Results - Indian consumers’ conspicuous consumption significantly varies among the Veblen products selected for the study, between the Aryan and Dravidian cultures. Regarding conspicuous consumption of branded accessories, 65 percent of Aryan culture Indians responded positively as against only 45 percent of the Dravidian culture Indians. Conclusions - This ingenious study proffers valuable insights about the conspicuous buying behavior of affluent class consumers in India, which are lucrative for both the corporate sector and academia.

Purpose - The core objective of this study is to comprehend the diverse nature of implementation of sources of power in the Indian context. Research design, data, and methodology - After a meticulous review of the relevant literature on various types of power with a particular kind of managers’involvement, the article reviews the Indian managers’ behavioral perception and attitudinal disposition while exercising power in their organization, along with a judicious blend of different kinds of power to drive the organization to the expected level. Results - As an input to a full-fledged research study, researchers had taken up this precise discussion and observation on how the managers’ community in India exercises its power. Generally, Indian managers usually implement legitimate power besides reward and coercive power as per the situation, by extending copious benefits to different stakeholders. Based on the psychological and behavioral disposition, Indian managers exercised power in their respective organizations in a fruitful manner. Conclusions -This article has carefully covered the entire corporate sector regardless of magnitude, type, or ownership. It is quite beneficial to all the proactive researchers and academia along with the corporate world.