With the depth research in global climate change and the rapid development of tourism industry, tourism industry has been paid more and more attention to carbon emissions. Shandong Province is a major tourism province, the tourism industry not only has the high speed development, but also has expanded each year, the issue of tourism carbon emissions has become one of the important problems to be solved. By using Tapio model to analyze the decoupling relationship between economic growth and carbon emissions in Shandong Province tourism during 2000-2013, and decomposed the total decoupling indicator into the energy saving decoupling indicator and emission reduction decoupling indicator to study, the results showed that: the decoupling relationship between economic growth and carbon emissions in Shandong Province tourism was mainly weak decoupling, energy saving decoupling indicator was the main influence factor of the total decoupling indicators being weak decoupling state, emissions reduction decoupling indicator showed a weak influence on the total decoupling indicators being weak decoupling state. When Shandong Province develop the low-carbon tourism, efforts should be made to create a good institutional environment, to increase research and development of low carbon technology, to improve the level of low-carbon tourism facilities, to optimize energy consumption structure, to increase the proportion of the use of low carbon energy.

Tourism service quality is the lifeline for the survival of tourism enterprises , which is the core embodiment of the competitiveness of tourism enterprises. Based on the perspective of tourists perceived value, this paper aimed to analyze the quality of rural tourism of Shandong province, it indentified the effect factors of tourist service quality from two research perspective: the impact to the expectations before the tourists travel process and the experience during tourists travel the process. And then, through the analysis of problems existing in the rural tourism service of Shandong province, it put forward the relative countermeasures. Key Words