Purpose - This study examined the relationship between the priorities of information, usability, mobility, reliability and empathy, which are the lower dimensions of mobile tourism app service characteristics, on the perceived value and satisfaction of tourists.
Research design, data, methodology - Data collection was conducted from June 10, 2019 to June 20, 2019, and a total of 500 questionnaires were distributed to collect 352 copies. Factor analysis, reliability verification, and covariance structure analysis were carried out using SPSS 23.0 and AMOS 23.0 for 321 parts for statistical analysis.
Results - First, information, mobility, reliability, and empathy have a significant effect on perceived value. However, usefulness did not appear to have a significant effect on perceived value. This analysis results can increase the reliability of the tourism app, it can be seen that the accurate tourist information services are used in the tourist app or in the place required. Second, information, usability, mobility, and empathy had a significant effect on satisfaction. However, reliability did not have a significant effect on satisfaction. Third, perceived value had a significant effect on satisfaction. Fourth, it had a significant effect on information, empathy, and intention to use. However, the usefulness, mobility, and reliability did not have a significant effect on the behavioral intention. Lastly, perceived value and satisfaction had a significant effect on behavioral intention.
Conclusions - The analysis result is that the tourism app that is being used is provided with a reliable and accurate tourism information service, it can be seen that you are using the tourism app in the place or on the go. Therefore, it is relatively difficult to use the tourism app, and it is easy to understand the contents of the service and timely information. Therefore, it is possible to communicate with other users and provide customized services according to needs and desires. The study has the following limitations. This may influence the progress of the research because the respondents' responses to the mobile tourism app service are from different experiences. In addition the accuracy of providing accurate information, the usefulness of using the mobile tourism app, and the ease of communicating with other users can be understood as being relatively satisfactory.
Indica 벼의 원형질체들로 부터 효과적인 식물체 재분화 방법을 개발하였다. 이 방법은 배형성 진탕 세포 배양체로 부터 나출된 원형질체들을 feeder cell들이 agarose에 embedded된 배지 표면에 놓인 filter membrane 위에 배양하는 것이다. Feeder cell로서 Lolium multiflorum 세포배양체를 사용했을 때가 Oryza ridleyi를 사용했을 때보다 효과적이었고, 원형질체 평탄효율은 세포 배양체 age에 따라 달랐지만 최고로 0.68% 까지 증가되었다. Carbohydrate source로서 maltose를 사용하거나 maltose와 sucrose를 1:1로 조합했을 때가 sucrose 단독으로 사용했을 때보다 식물체 재분화율이 증가되었고, 고농도의 agarose를 이용하여 원형질체로부터 유도된 캘러스를 dehydration시켰을 때 또한 재분화율이 괄목하게 증가되었다. 식물체 재분화율은 control 캘러스로부터 3.1∼30.6% 였지만 dehydration처리한 캘러스로부터는 30.7∼70.7%까지 증가되었다. 원형질체로 부터 유도된 식물체들은 형태적으로 정상이며 개화했다.