There have been significant changes to family values and the types of families have diversi-fied. This phenomenon gave way to the rise of the lower fertility and aging society, and could also cause disorganization or crisis of family in the future. It has now become necessary to build family-friendly values through the new education envi-ronment, Web 2.0. Social Network Service (SNS), the main idea of this study, represents one type of the new environment. It is a vital and well-matched concept with family-friendly val-ues. The paradigm shift in education has features such as interaction, relationship and com-munication. The purpose of this study was to suggest feasibility of Social Network Service for forming family-friendly values. To verify the feasibility, four family websites in Korea were examined with the research method of SWOT Analysis. To find strategies, SWOT factors were identified as follows; 1) Strength factors of Social Network Service for family-friendly values formation: free ser-vice, diverse functions, and global interactivity through language service. 2) Weakness factors: unstable, virtual disorder resulting from too many functions, and lack of user directedness. 3) Opportunity factors: increasing needs of family value education and improvement to mul-ticultural society. 4) Threat factors: digital literacy divide between old and new generation and decreasing time to communicate with family. In this study, the following seven strategies were extracted through SWOT analysis: 1) Practice educational paradigm shift: Web 2.0 2) Change educational settings in multicultural society 3) Challenge media convergence 4) Represent ability of ubiquitous learning 5) Promote interactivity across all age groups, taking into account life cycle 6) Present user-directed interfaces 7) Conduct instructional contents or curriculum with blended learning at K-12 Keywords: Family friendly values, Web 2.0, Learning 2.0, SWOT Analysis

The purpose of this study was to find prevalence and the relevant factors of low back pain among taxi-drivers. Information were obtained by a self-administered questionnaire during september, 2004, from 83 taxi-drivers in Gimhae, Kyung Nam province. The data were analyzed by chi-square test and Multiple Logistic Regression(if this is a proper noun, it needs to be capital, if not it needs lower case) by using SPSS 10.0 program. The result were as follows: 1) The prevalence rate of low back pain during lifetime was 81.9% among 83 taxi-drivers. 2) Statistically significant factors related to low back pain during lifetime were sleeping time(p<.05). 3) Through the multiple logistic regression, significantly relevant factors with low back pain were alcohol drinking (OR=.017, 95% CI=.001~.509), and sleeping time (OR=.111, 95% CI=.020~.636). It is necessary to study on a preventive measure of low back pain and systematic human engineering approach through objective clinical research.