본 연구의 목적은 도시 재생을 위한 플레이스 브랜딩 구축으로 도시 활성화를 위해 차별화된 플레이스 브랜드 개발 방법을 모색하는 것이다. 이를 위해 성공사례를 토대로 각 도시마다 지니고 있는 문화상징요소를 파악하는 것이 필요함 을 제안하는 것이다. 도시 재생은 쇠퇴하고 낙후된 구도시의 부정적인 이미지를 없애고 문화적, 사회적, 경제적 재활성화 를 추진하는 사업이다. 도시재생이라는 도시발전 전략을 통해 이루어진 효율적인 브랜딩 구축은 도시 경쟁력을 확보하 고 방문자와 거주자를 포함한 도시민의 삶의 질을 향상시킬 수 있다. 플레이스 브랜딩이 성공적이기 위해서는 플레이스 브랜딩 전략을 도입하여 이미지를 향상시키는 이미지 구축 과정이 필수적이다. 플레이스의 핵심 가치를 찾아내고 그 가치들을 수요자들의 요구에 부합시킴과 동시에 그 가치를 증대시키 는 적극적인 전략이 요구되며 이러한 이미지 구축 과정에서 문화상징요소의 활용이 필요하다. 플레이스 브랜딩의 가치는 지역의 문화상징요소들의 상징화와 구체화를 통해 경제적 부가가치 창출에 기여하고 지역 및 도시 브랜드의 가치를 향상시키는 중요한 역할을 하고 있다. 지역의 특성을 파악하는 차별화된 플레이스 브랜딩을 구축하기 위해서는 지역의 문화상징요소들을 파악하고 상대적 중요성을 분석하여 선택적으로 개발하는 것이 필요하다. 결과적으로 지역 고유의 역사성, 특수성, 상징성의 문화를 활용 한 플레이스 브랜딩 전략구축이 있어야 한다.

The epidemiology of reported food-borne disease (FBD) outbreaks from 2001 to 2008 in Korea and Japan were compared in this study. The outbreak rate of FBD in Japan was significantly higher although the average number of patient in each outbreak in Korea was much higher. In both countries, summer was the season when most FBD outbreaks occurred. The comparison study revealed that FBD outbreaks in spring were more frequent in Korea, and outbreaks in winter were more frequent in Japan. Almost half of FBD outbreaks were observed at restaurants in both countries while FBD outbreaks at schools and work-places in Korea were much higher than in Japan. The most frequent cause of bacterial FBDs in Korea was pathogenic Escherichia coli followed by Salmonella species. On the other hand, Campylobacter jejuni was the most frequent source of bacterial FBDs in Japan. Norovirus, which is related to uncontrolled hand hygiene and involvement of ill food workers, was the main cause of viral FBDs in both countries. In conclusion, there are common epidemiological characteristics as well as several differences in FBD outbreaks of Korea and Japan. These are suggested to be originated from the characteristic of climate, food sources, and life styles in two countries. Establishment of stricter control and surveillance system for FBD outbreaks are required for prevention and reduction of FBD outbreaks in both countries.

This study has analyzed the scale, location, resource potential and feasibility of offshore wind farm scientifically and systematically based on the national wind map and GIS. For long-term wind power development, this study pursues siting strategy building, selection of target area and deciding development priority as well as the presenting a basis for assessment that are necessary for policy decision making by making theme layers under GIS environment. According to the analysis after organizing technological development by stages, even if only the most suitable sites are developed among the area of offshore wind farm candidates that can be developed under the current technological standard, it has been evaluated as being able to develop about 3 times of the wind power dissemination target until 2012. It is expected that about 5% of territorial water area can be developed in a short-term future while the southern offshore area possessing relatively favorable wind resource than the western offshore has been identified as the most feasible site. While about 23% of territorial water area has been classified as potential area for offshore wind farm development in a long-term future, even Jeju Island and offshore of Ulsan possessing excellent wind resource have been analyzed as feasible sites. The feasibility assessment of offshore wind farm development established by this study is expected to assist national strategy building for accomplishing the wind power dissemination target.