The development of Jinhae New Port is expected to have positive effects on the local economy and foster the regional port logistics industry. However, since most of the port-related industry companies are located in the old downtown areas of Busan, such as Yeongdo and Jungang-dong, the main focus of the port will still remain in the old downtown of Busan even after the opening of Jinhae New Port. This study conducted basic research to maximize the benefits of the Jinhae New Port opening by exploring ways to establish Gyeongnam and Changwon as port logistics hubs. The specific research objectives included identifying target port-related industries and companies for attraction, as well as presenting the justification and rationale for establishing Gyeongnam and Changwon as port logistics hubs. The results indicated that the supply industry, ship management industry, ship repair industry, and shipbuilding equipment industry are sectors that Gyeongnam and Changwon should focus on attracting. The necessity of establishing Gyeongnam and Changwon as port logistics hubs is presented based on: 1) local tax revenue from the operation of Busan New Port, and 2) regional balanced development and the construction of a megacity. Specific implementation measures suggested include: 1) renaming the port, 2) attracting port-related industries, 3) seizing key agendas for port advancement, 4) establishing a smart port task force for the coexistence of ports, universities, and cities, and 5) enhancing the attractiveness of port cities to prevent population outflow.