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        검색결과 8

        1.
        2020.11 KCI 등재 구독 인증기관 무료, 개인회원 유료
        3,000원
        2.
        2020.05 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Sea-level rise (SLR) is considered one of the most serious consequences of climate change. The risk of SLR compels legal consideration of this phenomenon related to many interrelated domains including the Law of the Sea. The Western Pacific region contains the most low-lying coastal countries and small island States seriously affected by SLR in the world. This research has been carried out as a contribution paper on the State practice in the Western Pacific region to the topic of “Sea-level rise in relation to international law” conducted by the Study Group of the United Nations International Law Commission in the period of 2020-2021. It aims to summarize the consequences of SLR for the Western Pacific States and outline their legal positions in relation to the sea-level rise. It also discusses specific issues, challenges and opportunities facing the Western Pacific States in supporting the maintenance of maritime baselines and limits notwithstanding physical changes caused by SLR.
        5,800원
        3.
        2018.11 KCI 등재 구독 인증기관·개인회원 무료
        The new Treaty on Prohibition of Nuclear Weapons (“TPNW”) opened for signature on September 20, 2017. It will enter into force in 90 days after getting 50 instruments of ratification. This fact shows that Asia-Pacific is in the forward position to totally eliminate nuclear weapons in the world for the peace, security and human well-being. How to move forward the process of ratifying the TPNW? In order to clarify this question, the author will focus on the following three parts: 1) Asia-Pacific and International Humanitarian Law; 2) Treaty on the Prohibition of Nuclear Weapons - a step towards the nuclear disarmament; and 3) Ratification of TPNW.
        4.
        2015.06 구독 인증기관·개인회원 무료
        As the rapid adoption of the Internet around the globe made digital marketing an indispensable means of gaining competitive advantage for many sectors (Leeflang, Verhoef, Dahlstrom, & Freundt, 2014), its appropriateness for luxury products remains debatable. The main lures to luxury products for many consumers are their exclusivity and rarity, two valuable attributes that are at odds with digital medias’ ubiquitousness and pervasiveness (Hennigs, Wiedmann, & Klarmann, 2012). The main purpose of this paper is to examine the effects of online promotion of luxury brands on different aspects of their brand image. Additionally, the paper checks how the impact of the Internet on luxuries’ brand image varies across different segments of luxury consumers and levels of brand luxuriousness. The main hypothesis of the study, that the Internet affects luxury brand image, is grounded in the McLuhan’s (1964) assertion that "the medium is the message". The congruence of the medium to the advertised brand has a positive effect on brand evaluations (Dahlén, 2005). Given that the Internet could serve as a tool for luxury firms to enhance their creative aspects (Okonkwo, 2009), the question arises as to how congruent the Internet is as a medium to luxury brands that sell on the basis of their exclusivity. The congruence of the Internet to the luxury brands is moderated by: the level of luxuriousness of the brand and the perceived luxury values. Dahlén, Granlund & Grenros (2009) have shown that the use of new media benefit more the “low reputation” brands rather than the “high reputation” ones. In high reputation brands consumers have expectations of higher standards from the medium and are more attentive to changes in the advertising medium. Moreover, by definition the higher the level of brand luxuriousness the higher its exclusivity and rarity. Hence, it is hypothesized that the Internet’s appropriateness as a medium will be negatively related to the luxuriousness of the brand. Luxury values influence consumer choices for luxury brands and brand image perceptions. Luxury value activation by contextual cues like the advertising medium is expected to align image perceptions to the expressed values. As a result, we expect brand image attributes that express specific luxury values to be influenced by the extent to which the medium promotes or inhibits the expression of such values. In luxuries, Wiedmann, Hennings and Siebels (2007) identified four categories of luxury values (financial, functional, individual and social) that are hypothesized to have a differential impact on the effect of the Internet to luxury brand image. To test the hypothesized relationships, an experimental design was used. Facebook was selected as a platform for “online” promotion and the stimuli were luxury watches. The results indicated online luxury promotion adversely affects luxury brand’s perceptions hedonism and uniqueness. The effects were more pronounced to the most luxurious brands and to specific luxury value segments. The results provide useful insights for the development of luxury brand strategies.
        5.
        2014.07 구독 인증기관·개인회원 무료
        Luxury industry is one of the fastest growing fields in marketing research in which many studies have examined how consumers' background affects their preference for luxury products and luxury brands. Classical theories focused on the affluent social classes and their tendency to consume luxury products to consciously or unconsciously signal their wealth. Other studies argued that the internalised culture developed during the socialisation years may influence one’s tastes and preferences for luxuries. Whereas, “costly signal theory” and “affirmation resource theory” suggest that luxury consumption extends beyond the traditional symbolic value of luxury brands and the habituated taste consumption drivers. Despite the wealth of current theoretical approaches, there is little research on the context of status rankings of luxuries and luxury brands. Thus, main objective of the present study is to develop and empirically test a conceptual framework that links consumption of at different rungs of the luxury brand ladder to a number of variables that may act as moderators which will be defined below. The key predictors are economic resources, cultural capital, perceived social status and desired status. The dependent variable is consumption of luxury brands at different rungs in the luxury ladder. A number of hypotheses are proposed and empirically tested. The dependent variable was measured by survey data collected from a sample of US consumers. The results confirm that the frequency of luxury brand purchases is significantly and positively related to consumers’ economic resources and desire for status. The hierarchy of luxury brands consumed is driven by consumers’ economic resources, cultural capital and desire for social status. Regardless of economic resources and perceived social status, consumers with high desire for social status are more likely to buy brands which represent high level of luxury. Likewise, people with higher cultural capital would buy higher luxury grading brands regardless of their economic capabilities. Moreover, results showed that perceived social status is negatively correlated with preferences for higher tier luxury brands of cars. In particular, desire for social status seems to moderates the effect of perceived social status on the hierarchy of brand of luxury car preferences. Desire for status combined with high perceived social status leads to higher preference for higher tier luxury products. It can be concluded that economic resources are responsible for the frequency people buy luxury brands, whereas cultural capital is responsible for the luxury hierarchy of the consumed brands. Frequent consumption of luxury brands reflects one’s economic status whereas the grade of luxury brands his/her cultural status. However, desire for status seems to be a key variable as it affects both frequency and the ranks of luxury brands purchased. This is an important variable as desire for status is not related with neither the actual social status (i.e., economic resources and cultural capital) nor perceived social status.
        6.
        2012.05 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The South China Sea has long been regarded as a major source of tension and instability in Pacific Asia. To clarify the position of claimants is a research task for creating the confidence building measures and promoting efforts to manage the possible conflicts in the region. The purpose of this article is to address the Vietnamese position on the sovereignty disputes over the Paracels and Spratlys, and maritime zones in the South China Sea. The Vietnamese position will be examined from three aspects: (1) the sovereignty of the Paracels and the Spratlys; (2) the maritime zones around these islands; and (3) the settlement of disputes in the South China Sea.
        10,100원
        7.
        2020.12 KCI 등재 SCOPUS 서비스 종료(열람 제한)
        The purpose of this paper is to (1) evaluate a proposed conceptual model based on integrated Technology Acceptance Model (TAM) and Corporate Social Responsibility (CSR); (2) compare the differences between Vietnam and South Korea regarding the effects of consumer perception of CSR activities and technology acceptance on intention to adopt mobile banking. Structural Equation Modeling (SEM) was conducted to analyze the data collected from the field survey questionnaires administered to a convenience sample of Vietnamese and Korean banking customers. The results showed that there is a difference between South Korea and Vietnam with regard to intention to use mobile banking services. While the effects of social responsibility and environmental responsibility on trust, trust on perceived usefulness, perceived risk on intention to use, perceived usefulness on intention to use were significant in the context of Vietnam but those effects were not significant in South Korea. Therefore, this study has attempted to fill this gap by empirically examining some of the important factors influencing the adoption of m-banking from the Vietnamese and Korean customers’ perspectives. Finally, practical and theoretical implications for both banks and researchers in the m- banking context are also discussed in the concluding section.
        8.
        2020.08 KCI 등재 SCOPUS 서비스 종료(열람 제한)
        The study investigates Environmental Accounting Information (EAI) as well as factors affecting the environmental accounting implementation by the construction firms listed on the Ho Chi Minh Stock Exchange (HOSE), Vietnam. After eliminating seven enterprises that lacked data, the authors selected a sample of 112 observations from 28 construction businesses listed on the Ho Chi Minh Stock Exchange in the period 2015-2018. This study uses research data extracted from the companies’ annual reports. Then, the data are analyzed by Stata 13 software, including descriptive statistics, correlation coefficient analysis, regression analysis of table data using estimation methods (Pooled OLS, REM, FEM), and testing of model defects (heteroskedasticity test, multicollinearity test, autocorrelation test). The results show that construction companies listed on the Ho Chi Minh Stock Exchange have out factors affecting the environmental accounting implementation by these enterprises, including independent audit firm and listed time. While the independent auditor firm has a positive and significant impact, the listed time has a negative influence. In addition, our study has confirmed the role of institutional factors affecting the disclosure level of EAI on the implementation of environmental accounting by construction enterprises listed on the Ho Chi Minh Stock Exchange.