This study explores strategies for companies to gain competitive advantage amid technological innovation and transformation. By applying the human performance technology model to a global multinational corporation, Company A, we analyzed performance issues and solutions. Key findings identified deficiencies in the compensation system and career development tools, with strategies proposed to address these issues. Success factors include executive support, clear goal setting, and alignment of strategy and execution. This research offers practical insights into building performance-oriented organizations and is expected to contribute to the field of performance consulting.