With the rapid increase of tourists for sport participation, sporting resort is becoming popular and a related industry is improving. However, sporting resorts have been faced managerial challenges to survive in the competitive sport tourism markets. One of the key issues is to develop an effective marketing mix for resorts to be suitable for sporting tourists. Hence, the current study analyzed a marketing mix of sporting resort, identified its strategies for segmentation, targeting, and positioning, and finally suggested the effective methods for STP. For the study, PyeongChang Alpensia Resort is selected as a case. The study reviewed the documents and online journals that have covered Alpensia Resort. Via literature review, current marketing mix of Alpensia Resort was identified and its current strategies of STP further were analyzed. For the validity of the results, three experts reviewed the results. Given the decent procedures, firstly, the study suggested that Alpensia Resort needs to seek to develop products that can appeal to MICE industry. Second, Alpensia needs to build all-in-one image by providing products and accommodations including lodging, shopping, ski and related sport programs. Third, Alpensia can seek to enhance marketing mix for inbound sport tourists. Conclusions and implications are further discussed.

Purpose – The current study is to compare the cognition of stakeholders on hosting a mega sports event between Korea and the United States. In particular, to understand their cognition and perceptual conflict towards hosting a mega sports event, the study employed conflict theory. Furthermore, the study reviewed the role of social capital in the process of managing the mega sports events. Research Design, Data, and Methodology – Of homogeneous sampling, purposeful sampling method and criterion-based selection approach were used to collect interview data from key stakeholders who have been involved in hosting a mega sports events in Korea and the United States. In-depth interview transcripts were reviewed multiple tiems after transcription to extract concepts and meanings that were pertinenet to the experience involving hosting a mega sports event. Further member checks was conducted to increase the credibility of the results. Results – Results can be summarized as followed: First, stakeholders of Korea have a strong desire for positive economic effects of a mega sports event, compared to those in the United States who are more concerned in enhancing the public interests and concerns. Second, in Korea, various socio-political issues emerged at the same time and conflicts among multiple stakeholders have aggravated the situations to coordinate the issues. This was because legal system supporting socio-trust has not been established. On the other hand, major stakeholders of the United States consisted of community members who have socio-trust and networks. Thereby these social resources have been found playing a key role in building social capital that assists the stakeholders to coordinate the current issues and to solve them. Conclusions – The current study analyzed the cognition and perceptual conflict of stakehoders in a mega sports event. Social capital has beend found as a key catalyst to increase a network and cooperation among stakeholders. In order to enhance social capital in managing a mega sports event hosted in Korea, legal systems that establish networks and relationships among the related stakeholders need to be developed. Furthermore, the systematic guideline needs to be developed, organizing the sub-committees according to the types of stakeholders and the categorized common needs.

One of the largest and fastest growing segments of the tourism industry, sport tourism refers to travel to play sports, watch sports, or to visit a sport attraction including both competitive and non-competitive activities. In this respect, cycling can be considered as not only a form of physical exercise but also a form of tourism in which cycling is a usual tourism-related activity, heading to a particular destination. The purpose of this study is to examine how demographical differences of cycle tourists are related to the quality of their life. An online survey was conducted and data was analyzed using frequency, reliability, and one - way ANOVA using SPSS 22.0. First, we found that there was no significant difference on the quality of physical life based on demographical characteristics. Second, the analysis of the relationship between demographical characteristics and the quality of mental life showed that income level affects their quality of mental life. Third, the analysis of the relationship between socio demographic characteristics and the quality of social life showed that marital status affects the quality of social life. Fourth, no statistically significant difference was found between the demographical characteristics and the quality of environmental life. Further implications were discussed.

In spite of importance of safety issues in community sport, little concerns have been paid to the sport safety policy. Governing bodies and individuals involved with the facility management have a responsibility to manage the risks at acceptable levels. For sports injury prevention interventions, the safety policy of sport facilities should be made to provide a structured framework which can be implemented at community sport. Hence, the current study is to identify the safety issues and to generate the policies that assist to conduct the systematic safety management at sports facilities. For this, the current study analyzed two cases from Japan and Germany. The study reviewed multiple pieces of literature including journal publications, political reports, and media coverage. Through review, the study analyzed the organizational structure, legal systems, and political stance of the safety management of sport facilities in Japan and Germany. The results proposed the following issues. First, law needs to be enacted to establish the control tower where has a responsibility to develop the safety manual and system. Second, local organizations need to be established to educate individuals working in sport facilities and inspect the facilities. Further political issues were discussed for safety management in Korea sport facilities.

Today, the population of cycle participants is consistently increasing. Cycling is becoming not only a form of physical exercise but also a form of tourism in which cycle activities are related to visiting a particular destination. With the perspective of participation sport tourism, the purpose of this study is to investigate how the level of cycle tourists’ participation affects their quality of life. An online survey link was sent to cycle participants to collect data. Out of the total 337 respondents, a total of 226 samples were used for the final analysis, disregarding those that were found to be inadequate or unreliable. For data analysis, frequency analysis, reliability test, validity, correlations, and regressions were employed with SPSS 22.0. For our first result, we found that the level of cycle participation did not significantly affect the quality of physical life. Second, the level of cycle participation did not have significant effect on the quality of mental life. Third, the level of cycle participation behavior did not have a significant effect on the quality of social life. Fourth, the level of cycle participation behavior did not have a significant effect on the quality of environmental life. Conclusions and political implications are discussed.

본 연구는 수컷 살조개 Protothaca (Notochione) yessoensis의 정자 형성 과정 중 생식세포들의 분화와 성숙정자의 미세구조 특징에 관한 몇 가지 특징을 투과전자현미경 관찰에 의해 조사하였다. 본 종의 정자형태는 원시형(primitive type)으로, 이매패강, 이치아강(Heterodonta)에 속하는 다른 종들과 유사하다. 생식세포에 인접하여 연결되어 있는 보조세포들은 생식세포들의 발달을 위해 영양공급에 관여한다. 본 종의 정자의 핵형은 긴 원통형이며 첨체의 형태는 모자모양이다. 정자는 길이가 대략 46～50 ㎛이며, 길다란 정핵(길이 약 2.44 ㎛)과, 첨체(길이 0.45 ㎛), 그리고 미부 편모(약 42～46 ㎛)로 이루어져 있다. 미부 편모의 악소님(axoneme)은 9+2 구조를 나타낸다. 첨체소포의 특징으로써 basal ring의 기저부 위에서 측면부위는 전자밀도가 불투명한 부위를 나타내나, 첨체소포의 앞쪽 정단부위는 전자밀도가 비교적 투명한 부위로 나타나는 특징을 보인다. 이것이 이치아강에 속하는 백합과와 또 다른 여러 과들에 속하는 종들의 정자들이 갖는 첨체소포의 공통특징이다. 따라서 이치아강이 갖는 이들 첨체소포가 갖는 공통특징은 분류의 key 또는 중요한 도구로써 계통․분류를 위해 사용될 수 있다. 정자 중편에 있는 미토콘드리아 수는 4개로 이치아강 내에서 백합과의 3종을 제외한 모든 종들과 다른 과들의 종들에서 공통으로 나타나고 있는데, 예외로, 개조개, 백합, 가무락조개 만은 중편의 미토콘드리아가 5개로 이루어져 있다. 미토콘드리아 수는 과나 또는 상과 수준에서 종들의 분류학적 분석을 할 경우, 분류 key 또는 중요한 도구로 사용될 수 있다.