This study is to utilize consumers' 'consciousness' about products using brain reactions. In particular, the nerves of elderly consumers, which are physically functionally dull, can grasp the interests, preferences, and emotions of elderly consumers who respond to stimuli such as hearing, touch, and smell. Based on this information, the name, design, and performance of the product can be used to help provide customized products using brain response technology. Neuromarketing increases efficiency in a variety of areas. Color, image, and design ads that can awaken consciousness can help develop ads that can affect more effective message delivery and memory by analyzing consumers' brain responses and applying them to advertising strategies.

This study investigated the effects of the precursor of hyaluronic acid, NAG, and the next-generation glucosamine, turmeric extract on joint health. The results of the study showed that NAG was more effective in promoting joint cartilage synthesis compared to glucosamine, and that turmeric extract played a role in various physiological activities. The study included 120 subjects with borderline arthritis, and the dosage was 1,000 mg/day with measurements taken at 21 and 42 days