This study is to utilize consumers' 'consciousness' about products using brain reactions. In particular, the nerves of elderly consumers, which are physically functionally dull, can grasp the interests, preferences, and emotions of elderly consumers who respond to stimuli such as hearing, touch, and smell. Based on this information, the name, design, and performance of the product can be used to help provide customized products using brain response technology. Neuromarketing increases efficiency in a variety of areas. Color, image, and design ads that can awaken consciousness can help develop ads that can affect more effective message delivery and memory by analyzing consumers' brain responses and applying them to advertising strategies.

Abstract
Ⅰ. 서론
    1. 연구의 배경 및 필요성
    1.2. 연구의 목적
    1.3. 연구방법
Ⅱ. 이론적 배경
    2.1. 노인의 특징
    2.2 노인의 증상
    2.3. 노인들의 뇌 반응
    2.4. 뇌 반응 신경마케팅의 시장현황
Ⅲ. 연구결과
    3.1. 노인의 증상과 특징이해
    3.2. 신경마케팅의 효과
Ⅳ. 결론 및 제언
References

• Woon-sil Ko(Seokyung University, Professor)
• Kyung-up An(Department of Natural Healing Management, Sungkyul University Ph.D. program)