The purpose of this study is to investigate an epistemological recognition of rural society. This study suggests an epistemological reorientation for rural society circumscribing diverse theoretical thoughts as well as empirical evidences. Traditional theoretical perspectives in urban-rural dichotomy envisioned by modernistic idea have regarded rural society as a premodern and underdeveloped society. The perspectives also have regarded city as a symbol of civilization and development. These perspectives thought of the function of rural society as a periphery that can survive as a back-up for urban-oriented prosperity. This study shows that these idea have been concentrated on agricultural expansionism and productivism which do not function in the post-modem societies my longer. The present study argues that these modernistic idea give little understanding of implicit value of rural society. Owing to the functional change of rural society which is quite omnipresent in the 21'st centuries in the world, the present study argues that the value of rural society should work even in the market society that has traditionally been regarded as an working-mechanism in urban society. The present study drives a new insight showing that rural renaissance is an explicit existence instead of a phenomenal one.