Elon·Musk is a business man who attracts the world’s most attention, not only because of its unusual business mind, advanced challenging consciousness and legendary entrepreneurial experience which made him the world's richest man, but also because he is good at using the trend of social network society (SNS) platform to achieve social interaction. This study uses python 3.11 software to capture and filter Musk's Weibo articles on August 18th, 2023, and makes logical analysis based on the chronological related events, so as to extract Musk’s cognitive characteristics of Chinese social media. This paper finds that Chinese social media builds Musk's image cognition through reporting and judging his career development and hot issues, the cognition varies with the dynamic changes of character events; Chinese social media focuses on fields of Tesla intelligent driving, spaceship and brain neural technology, as well as social media; Weibo articles’ cognitive characteristics of Musk's image are extreme, where the extremely positive proportion accounts for more than 60%, and the extremely negative proportion accounts for more than 10%.