The latest catchword “beat call” comes from Japan. It was originally one of the Live culture of the concert. In order to express their affirmation and support for the idol singers on stage, fans waved fluorescent sticks and shouted for refueling and inspiration to create a warm atmosphere together. With the high frequency use of call, it gradually extends from the entertainment field to other fields. Nowadays, call is not only applicable to this kind of idol assistance activities, but also can be expressed by call when you express support for a person, thing or thing. The “fight call” in aid culture has been rapidly disseminated in China through the help of network media. In order to make the speaker understand and make better use of “call” from the linguistic point of view, the semantics and characteristics of “call” as well as the applicable objects and users of “call” are analyzed with examples. It is found that “call” can arouse the acceptor's sense of participation, highlight the color of praise, and end the text. Better satisfy the expression of novelty and conformity psychology. Internet hotspot “call” is now widely used in the network media. With the news of Sina Weibo and People's Daily as corpus and the relevant content of language contact, this paper makes corresponding analysis on the origin, semantic components and grammar of the word “call”, the category and development course of the applicable context and the popular motivation of the word.